PulsePoint’s December Road Show Compels Agencies and Brands to Transform Cross-Informed Marketing Efforts into Greater Reach and Results
PulsePoint’s December Road Show Compels Agencies and Brands to Transform Cross-Informed Marketing Efforts into Greater Reach and Results
New York, NY – December 5, 2011 – PulsePoint, a global digital media technology company headquartered in New York City, today announced that two of its executives are slated to help lead key industry forums in December. Both expert discussions will focus on the theme of transforming cross-informed marketing efforts into greater reach and results.
On December 7, on the 10:30 a.m. panel “Integrating Email and Display Advertising” at the Email Insider Summit, PulsePoint Vice President, Nicholas Einstein, will provide an overview of how online behavioral advertising has evolved over recent years and how this evolution has affected email marketers. Attendees will learn how email-display integration works and how to ensure that consumer privacy and self-regulatory policies are maintained throughout the process. Einstein, alongside Ben Isaacson of Experian, will also share real-world examples and ROI metrics.
The following week, on December 12 at 9:30 a.m., PulsePoint’s Chief Marketing Officer, Rose Ann Haran, and Altimeter Group Analyst, Rebecca Lieb, will partner to lead the opening breakfast workshop at the Digiday Agency event. The session, “Rebalance: The Evolving Digital Media Ecosystem,” will lead the audience through a case-based discussion of the key change agents fueling the evolution of the digital ecosystem. Attendees will learn how to re-think media strategies and capitalize on new opportunities.
For more information on PulsePoint’s upcoming speaking engagements or to set up an on-site briefing, please contact lmcgilvray@pulsepoint.com.
Copyright ©2011 PulsePoint, Inc. All Rights Reserved.
