PulsePoint Blog
Let's Talk About Fraud
February 07, 2013
Here's a fun game - read the IAB's OpenRTB API Specifications and the Network & Exchanges Quality Assurance Guidelines back to back, and count how many times you see the word "fraud". Would you like to guess at how many times the work "fraud" appears in these documents - all 135 pages combined? Ten? Twenty? Thirty?PulsePoint Partners With Republic Project
January 31, 2013
Reach your consumer across every screen thanks to PulsePoint’s new relationship with Republic Project. The partnership utilizes Republic Project’s cloud-based dynamic creative platform with their newly launched Fire Blaze creative system to publish and serve innovative cross-channel rich media creative.Allvoices Powers Event Coverage for ad:tech’s 2012 Conferences
November 20, 2012
Allvoices, a PulsePoint, Inc. company, and one of the world’s largest citizen journalism sites, announced its affiliation with ad:tech, the largest digital marketing show in the world.John Ruvolo, SVP of Sales at PulsePoint, Talks With Allvoices at ad:tech About The Future Of Digital Advertising
November 14, 2012
From cross platform usage to content marketing and more, John shares his views on digital advertising.Two Helpful Add-Ons For Measuring Video Campaign Success
November 13, 2012
Even with the lean-back nature of online video, it can be a great channel for branding a product or service in the minds of relevant video viewers.PulsePoint Appoints Greg Bayer as Senior Vice President of Product
October 16, 2012
PulsePoint is pleased to announce the appointment of Greg Bayer as senior vice president of product. In this position, Bayer oversees the company’s product strategy, planning, management and delivery.
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