Introducing THE one platform built to solve today’s biggest content marketing challenges*
Managing multiple distribution partners
Measuring audience engagement
*Digiday Content Marketing Summit Poll 2016
Eliminate the guesswork from finding the right audience at scale. Our technology guides your content marketing to the audience you want to engage. Distribute and optimize your content across premium digital destinations using 25+ native, social and content discovery channels.
Manage multiple distribution partners with one platform - to maximize your performance and minimize your workload.
Leverage our scale to find your ideal audience or let us match your data across social, native and content discovery outlets.
Tap into our writer network to create original, custom content that aligns with your strategy and audience.
Proprietary contextual & audience targeting technology gets your content in front of the audience you want, across any screen.
Easily create headline and image variants to find the winning creative by distribution channel and device.
Real-time optimization based on performance and KPIs quickly adjusts your budget as needed. Prioritizes on-page behavior as well as ad-level metrics, not specific placements or partners.
Extensive data at the creative, audience and page levels across each channel give you clear insights. Use that to enhance current & future campaigns.
Full dashboard to monitor performance across all channels in real time to evaluate campaign progress with rock-solid numbers. Because results are what matters.
Easily upload your content to the platform via URL. Set targeting rules, select distribution channels, budget and flight dates.
Custom content creation and strategy services are available for brands seeking support in developing original stories and videos.
The platform makes it easy to create multiple headlines and image variations across all channels to adjust budget towards winning creative.
We use data, not guesswork, to match your content to your target audience. Set your targeting and our technology will guide you to the right eyeballs.
Experience the value of managing multiple distribution partners with one platform - to maximize your performance and minimize your workload. Distribute and optimize your content across premium digital destinations using 25+ native, social and content discovery channels.
Not all content performs equally. PulsePoint’s platform optimizes content, formats and channels - helping your campaign increase engagement, consumer favorability and ROI. Monitor target audiences to determine who is engaging with your content and adjust budget accordingly for maximum engagement.
Instantly view and manage your entire campaign with rock-solid numbers mid- and post- campaign and access the information you want to bring the results you need.
Taking metrics a step further with
Content Interaction Optimization
Using over 100 data points, our optimization software identifies the best performing stories across all channels in real time and optimizes your campaign to maximize performance.
Using a multivariate approach across 25+ distribution channels, our platform determines the winning creative combinations for each piece of content.
Once distribution begins, PulsePoint's platform weighs ad- and page-level data based on your KPIs and optimizes your campaign in real time.
Increase ad spend on best performing channels and creatives.
Real-Time Optimization brings better performance
PulsePoint's platform automates 15+ brand metrics down to the channel and page level, giving you access to real time, unified insights for extremely granular & holistic assessments of what’s working or not. CPx- based pricing so you only pay for results.
In-ad video views
In-ad social actions
Average time per visit
Total time in view
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In a world where we are inundated by ad messages and digital noise, content marketing helps brands build a relationship- versus a one night stand- with audiences. But how do you find the right audience? How do you take your brand messages to the next level? How do you attract audiences to your content?