THE HEADER BIDDING MANIFESTO

A call to action for real, honest, competitive bidding.

Death to the waterfall, passing up the passbacks - however you want to put it, history is being made before our eyes. The time has come to end the corruption of the traditional bid landscape and create a new status quo, where simultaneous is the new sequential, and value is bestowed upon buyers and sellers who rightfully deserve it. Learn how a single tech solution stands up to an age old problem of complexity, discrepancy and a generally underserved publisher population.