PulsePoint in the News


Wall Street goes nuts over these Mad Men

Apr 7, 2014
Advertising-technology companies, which have taken the mystery out of Don Draper's old business and replaced it with algorithms, got a big boost last week with the initial public offering of the Rubicon Project ad exchange. The stock spiked more than 30% a…

Infographic: The new laws of the media universe

Mar 12, 2014
This is the capstone to the series the “New Agency Model,” which is sponsored by PulsePoint, a leading provider of next-gen programmatic and content marketing solutions. It was written by Scott Portugal, svp of programmatic and s…

Storytelling at Scale

Feb 10, 2014
Content marketing is taking over. In 2013, 86% of B2C marketers and 91% of B2B marketers used content marketing, according to eMarketer. As more advertisers and brands embrace this tactic, we face two main challenges. One is the issue of scaling cont…
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