PulsePoint in the News

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Wall Street goes nuts over these Mad Men

Apr 7, 2014
Advertising-technology companies, which have taken the mystery out of Don Draper's old business and replaced it with algorithms, got a big boost last week with the initial public offering of the Rubicon Project ad exchange. The stock spiked more than 30% a…
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Infographic: The new laws of the media universe

Mar 12, 2014
This is the capstone to the series the “New Agency Model,” which is sponsored by PulsePoint, a leading provider of next-gen programmatic and content marketing solutions. It was written by Scott Portugal, svp of programmatic and s…
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Storytelling at Scale

Feb 10, 2014
Content marketing is taking over. In 2013, 86% of B2C marketers and 91% of B2B marketers used content marketing, according to eMarketer. As more advertisers and brands embrace this tactic, we face two main challenges. One is the issue of scaling cont…
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