Pulsepoint Advances Digital Industry Training Standards Entire Sales And Marketing Team Certified Through IAB Certification Program
New York, NY (August 19, 2013) – PulsePoint, a data-driven content creation and media technology company, has announced that as part of its commitment to developing and implementing new industry standards, the company’s entire sales and marketing team including the Client Services and Ad Operations units, are now certified through the Interactive Advertising Bureau (IAB) Digital Media Sales Certification Program.
By adopting the IAB Digital Media Sales Certification, PulsePoint is helping to set a new standard of digital media sales knowledge for their team and for the industry.
“In the complex world of online advertising, we recognize the importance of working with the IAB to help improve the overall sales ecosystem. This certification gives our sales and marketing teams – the stewards of our brand – a competitive edge and gives our clients yet another reason to have confidence in PulsePoint,” said Sloan Gaon, CEO at PulsePoint. “Adopting this certification ensures that our teams perform at a level of excellence and advances the standards for digital media sales.”
Said Michael Theodore, Vice President, Training and Education, IAB, “We’re excited with the growing adoption rate of the IAB Digital Media Sales Certification Program by the industry, and are happy to have companies like PulsePoint drive this new standard forward.”
The program is the only professional certification created specifically for digital media sales and was created by the IAB to help professionals differentiate themselves from others and show that they are truly educated in selling digital media. In just one year more than 1,400 individuals from over 200 companies have applied to take the examination. The certification tests knowledge in four key areas: Comprehending the Digital Advertising Ecosystem, Selling Digital Media, Managing Digital Advertising Campaigns, and Analyzing Campaign Performances.
More information about the certification and requirements for digital sales professionals is available at www.iab.net/certification.
PulsePoint is a data-driven content creation and media technology company that offers a suite of products designed to help brands and publishers engage and grow their audiences. This product suite extends across the marketing and content spectrum including: industry-leading audience targeting tools; a leading and transparent ad exchange and Real Time Bidding (RTB) platform; a global social publishing and content network; and an enterprise level email marketing solution. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices across the U.S. and U.K.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
Tiffany Guarnaccia for PulsePoint