PRIVATE MARKETPLACES

Control who has access to your inventory, which segments they can purchase, and protect your revenue stream. Join PulsePoint’s Private Marketplace.

Bundle custom packaged audience segments and inventory before impressions are available on the open exchange. The result? Create a competitive bidding environment that drives higher CPMs while attracting top-tier marketers.

Publishers Private Marketplaces

Nearly 3 in 4 ad dollars will be spent programmatically by 2020 *

BI, Programmatic Advertising Report, 2015

Higher CPM & fill

Control who has access to your
inventory, which segments they can purchase, and protects your revenue stream.

Access to greater demand

Create a competitive bidding
environment that drives higher CPMs while attracting top-tier marketers.

Deeper Inventory Insights

Intelligent insights identify buyer behaviors and uncover hidden revenue opportunities.

EASY SET UP & WORKFLOW

Intelligent insights identify buyer behaviors and uncover hidden revenue opportunities.

AD CONTROLS & VERIFICATIONS

Intelligent insights identify buyer behaviors and uncover hidden revenue opportunities.

CHOICE OF SETUP

Fixed Price DealS

Buyers get First Look at fixed-price unreserved
inventory that is specific to a particular audience.

EFFICIENT, EASY IMPLEMENTATION

Platform integration can be complete in less than 24-hours and direct access to our buyer portal enables campaign configuration changes in real-time.

BRAND SAFETY & QUALITY FILTERS

Our proprietary brand safety methodology combines proprietary human and machine verification filters to ensure both inventory and audience quality.

Private auctions

Buyers access privileged information about inventory in
order to increase their chances of winning an auction.


PulsePoint understands our revenue optimization and ad-stack management goals, while working closely with us to address our individual business needs.  

Nathan Putnam
CEO, The Blogger Network
PulsePoint provides us with industry leading tools and performance insights across channels in real-time. They increased our fill rate by 28% and mobile demand increased 60% 

Rebecca Mercer, Advertising Sales Manager, American Kennel Club

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Our team members are ready to get you answers to your questions.

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Pub Etiquette
Proper Conduct for a Programmatic Age
Publisher Edition

Programmatic can get complicated, but as in life, a few clear rules of thumb can steer you in the right direction… in most situations.

Learn How To Become A Proper Publisher

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