With the most intelligent health-centered view of the customer, PulsePoint has pioneered RADICAL HEALTH PERSONALIZATION™ – accelerating the discovery and activation of patients and providers for real world outcomes.

Unrivaled Health reach

PulsePoint offers global reach and scale with access to billions of high-quality, brand-safe ad impressions across endemic, non-endemic, social and over-the-top platforms.

91%

reach of the US Population

900

Health endemic
publishers

1.6B

Health
impressions

90%

REACH OF
healthcare professionals

PRECISION HEALTH AUDIENCES AT SCALE

Find high volumes of individuals based on fine-tuned health and non-health criteria, and engage in meaningful ways for radically personalized health messaging.

Target your Health care professionals by:

Specialty

Clinical Behavior

(Prescribing, Treating, Patient Profile)

custom list

(Decile, NPI#)

Target your consumers by:

health profile

(Condition, Comorbidities, Time since diagnosis, Treatment)

Additional Health Qualifiers

(Relationship with HCP, Health Literacy, Insurance Type, Formulary Status, Health Shopping Habits)

Syndicated segments

Target your clinical trials by:

Health Profile

(Condition, Comorbidities, Time since diagnosis, Treatment)

Trial Screening Criteria

Site-Level Radius Targeting

contextualization technology

Our patented health-specific contextualization technology analyzes thousands of health and non-endemic publishers at the page-level to filter content in real time for context and sentiment, and connect health marketers with the content their audiences are consuming. Mapped to National Institutes of Health Medical vocabulary resource and indexed against 5400 biomedical journals to create:

27K+

Categories/conditions

87K+

Related terms to further define conditions

232K+

Supplemental terms
including specific chemicals, drugs, and disease descriptors

example contextual categories

Tier One
Pancreatic Cancer

Tier Two
Digestive System Diseases

Tier Three
Digestive System Neoplasms

Tier One
Lysosomal Storage Disease:

Tier Two
Congenital, Hereditary, and Neonatal Diseases and Abnormalities

Tier Three
Genetic Diseases, Inborn

Tier One
Endocrine System Diseases

Tier Two
Diabetes Mellitus

Tier Three
T1D Wolfram Syndrome

BRAND SAFETY

Our proprietary health targeting tools scan and automatically detect unwanted content through exclusion targeting, sentiment analysis and page-level contextualization, in real time.

Premium Traffic Quality  and Fraud Filters

  • Suspicious traffic
  • Fraudulent impressions
  • Global black & white lists
  • Malware detection
  • User-generated content
  • 18+ audience filter

Health Brand Safety Filters

  • Chat rooms and inappropriate content
  • 1000+ disease-specific contextual mappings Granular keyword targeting (e.g., Diabetes meds)
  • Sentiment targeting
  • Geo-behavioral user data
  • HCP and consumer audience targeting

Specialized Health Targeting

  • Domain-level quality filters
  • Category targeting (i.e. Diabetes)
  • Site certifications

cross-device, MULTI-FORMAT REACH

With PulsePoint, you can reach your audience across their digital footprint – all in real time.

Display

high impact

native

content discovery

video

digital audio

social

OVER-the-top media

in-app

mobile web

PulsePoint enables marketers to discover and reach customers with data intelligence for real world outcomes, while helping publishers increase yield through actionable insights.

Learn more about how else we can help

programmatic exchangecontent marketing platform