Know where and how to activate your DTC health audience the exact moment intent is signaled
PulsePoint engages audiences in the moment and while consuming relevant health content. Proprietary contextual technology offers targeting by condition keywords, treatment or OTC therapy area.
Re-engage DTC audiences who have previously shown interest in a condition, treatment or OTC therapy area by their content consumption. Mapped against 4,000 conditions and treatment categories. Flexible lookback windows to reflect patient journey.
Extend reach by engaging additional audiences who have displayed similar online behavioral patterns, identified as unique to condition models.