Understand and activate data insights relevant to drive your business outcomes

Understand and activate data insights relevant to drive your business outcomes

WE CONTEXTUALIZE

27,000
HEALTH CATEGORIES / CONDITIONS
87,000
RELATED TERMS
Used to further define conditions
232,000
Supplimental terms
Including Chemicals, Drugs, and Disease Descriptors

WE HAVE OVER 3500 CONDITION POPULATIONS

WE HAVE OVER 3500 CONDITION POPULATIONS

GENOME BY PULSEPONT™

The Only Integrated Data Platform for Health
By combining health and non-health data signals with proprietary online behavioral data and machine learning, Genome gives you the power to find, understand and influence DTC and HCP audience you are looking for, no matter how small or niche the population.
Isolate the most relevant digital health moment

Make the biggest impact with your campaign by using context solutions to find where your message and creative will be most effective.

Quickly create highly-customized segments

Leverage online and offline data sets from multiple data providers, including first party data to classify the digital activity of patients into condition and patient populations.

Capture attention when intent is signaled

Understand the behavior of individuals and populations along their digital health journey. Our technology refines and improves its view of patients and medical practitioners over time to optimize engagement.

MAPPING YOUR MESSAGE TO THE HEALTH JOURNEY

MAPPING YOUR MESSAGE TO THE HEALTH JOURNEY

Our proprietary data targeting solutions are the backbone for thousands of healthcare brands seeking Instant access to forecast, target and engage DTC and HCP audiences at scale.

We interpret the hard to read signals of the customer journey and understand the connection points between relevance and engagement. This enables us to deliver a suite of data solutions that allow for the seamless activation of health options.

HCP ACTIVATION AND MEASUREMENT

HCP Direct Match /1:1 NPI targeting

Segment, activate and analyze HCP audiences with 1:1 attribution across digital devices in real time

HCP Direct Match / 1:1 NPI targeting

Optimized solutions for search and text-based campaigns, extending the power of search with all the advancements of programmatic reach

HCP Search Measurement / search campaign insights

Understand the search behavior of HCPs to adjust campaigns to be more effective, and inform future investments

HEALTH TECHNOLOGY SERVICES

Brand and Patient Populations

Holistic management of brand data inclusive of CRM and digital touchpoints.

Cultivate brand loyalty across a multitude of targeted profiles and more easily segment groups by consumer journey stage, motivation or other factors.

Patient Populations

Clinical trial recruitment targeting inclusive of CRM, digital touchpoints and patient pre-screen and patient trial events.

Physician Populations

Specialty level targeting.

DTC ACTIVATION AND MEASUREMENT

Condition Pages / First ever health contextual targeting

Engage audiences consuming relevant health content, by category or down to a specific keyword. Supported by 6 granted patents

Condition Populations /
Enriched behavioral targeting

Thematically recognize content on pages that relates to a known health condition and then identifies the audience with the highest affinity based on those contextual signals.

Condition Models / Custom behavioral graph

Identify common patterns across all digital touchpoints, frequency and recency. The system learns daily and consistently adds and removes devices.

Targeting

  • Keyword Targeting
  • Keyword Populations
  • Search Retargeting
Discover how our solutions give you the data and tools needed - for every stage of the digital health journey.
LET’S TALK.