PRIVACY POLICY

OVERVIEW

PRIVACY POLICY 

Opt-Out Of Behavioral Advertising

PulsePoint respects and values your privacy. PulsePoint's Privacy Policies describe the information PulsePoint collects about you, how we use that information and the choices you can make about the use of your information. This summary provides key highlights from three privacy policies:

•Our Website privacy policy;
•Our Ad Exchange privacy policy (formerly known as ContextWeb)

Please read the complete Privacy Policies to gain a full understanding of PulsePoint's Privacy Policies.

WEBSITE PRIVACY

PRIVACY POLICY 

Opt-Out Of Behavioral Advertising

PulsePoint Website Privacy Policy Effective Date: 3/5/2015 

PulsePoint, Inc. ("PulsePoint") and our wholly-owned subsidiaries (collectively PulsePoint or we) respect and value your privacy. As such, this Privacy Policy details PulsePoint's treatment of personally identifiable information (PII) and other information collected through this website: www.pulsepoint.com. This website and our service is designed for business clients and prospective business clients. The website is not directed to consumers generally.

PulsePoint reserves the right to modify this Privacy Policy from time to time. Changes to the Privacy Policy will be posted on this website and the effective date of the Privacy Policy will be modified to reflect the effective date of the most recent version. If a material change to our PII information practices occurs in the future, we will only use PII collected from the time of the policy change forward for these new purposes unless we have your consent which we will obtain by email (sent to the e-mail address specified in your account) or by means of a prominent notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Types of Information We Collect About Individuals On This Site

Personally Identifiable Information

PII is information that allows PulsePoint to identify and communicate with an individual, client, or prospective client. Through the use of this website PulsePoint may collect or maintain the following PII about individuals from clients or prospective clients, which is typically business contact information:

First and Last Name
Physical Address
Email Address
Phone Number

Any other PII the user submits during the course of normal correspondence with PulsePoint or its third-party partners

Non-Personally Identifiable Information

Non-personally identifiable information is information collected by PulsePoint in the normal course of operating its business that does not reveal the specific identity of the individual. We collect certain aggregate and non-personal information when you visit this website. This information does not relate to a single identifiable visitor. It tells us such things as how many users visited the website and the pages accessed. Collecting this information helps us tailor our website to our visitors.

When you visit the website to browse, read or download information, we automatically collect standard computer information that your browser sends to every website you visit via log files, such as your IP address, browser type and language, access times and referring website addresses. We generally do not link standard computer information to anything that will allow us to identify users unless to enforce compliance with our rules or terms of service or to protect our service, site, users or others.

We also may collect aggregate and non-personal information through "cookies" or "web beacons" as explained below.

How We Use Individual PII Collected On This Site

Individual PII Collected On This Site

PulsePoint generally uses individual PII collected on this site to contact individuals in response to business-initiated inquiries, to provide services requested by such individuals, to alert businesses and prospective businesses to changes in services or features and to provide businesses and prospective businesses with requested information regarding PulsePoint or our services.

Information Related to Data Collected for our Clients

We collect information for our clients, if you are a customer of one of our Clients and would no longer like to be contacted by one of our Clients that use our service, please contact the client that you interact with directly. PulsePoint may transfer personal information to companies that help us provide our service. Transfers to these third parties are covered by the provisions in this Policy regarding notice and choice and the service agreements with our Clients. PulsePoint has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct their query to the PulsePoint’s Client (the data controller). If the Client requests PulsePoint to remove the data, we will respond to their request within 30 business days.

Sharing Of Individual PII With Third Parties

PulsePoint may share PII with service providers who assist us with our marketing efforts and other communications, but those service providers will not use this PII for their own marketing purposes and are prohibited by contract from sharing this PII with any party other than PulsePoint. These businesses include providers of website applications. These services enable us to deliver communications to individuals at businesses and prospective businesses and to verify and update information about such individuals.

PulsePoint may also share PII in the following limited circumstances: (1) upon receipt of a properly authorized and authenticated governmental request for information; (2) in response to a subpoena or a court order; (3) to comply with relevant laws; (4) in response to an investigation of fraud regarding a specific individual; (5) in an effort to safeguard the person or property of a PulsePoint employee or a third party; or (6) when PulsePoint believes it is necessary to protect our interests or we believe in good faith that the law requires the sharing of your personal information.

Finally, PulsePoint may, in the future, decide to sell, merge or otherwise reorganize its business. PulsePoint reserves the right to transfer and disclose PII in this circumstance, but data collected by PulsePoint will be governed by the same privacy policy that existed prior to any change in business conditions unless you consent to the new privacy policy.

How We Use Cookies On This Site

Cookies are pieces of information that any website may transfer to your browser that are then stored in your computer's system. Cookies are returned to the website that deposited them when a visitor returns to that site. We do not link PII provided through our site to cookies. Cookies tell us, for example, whether a user is a first-time visitor or has visited the website before and what areas of the website are of greatest interest to the user. The deposit of cookies by the website may enhance your online experience by allowing us to save your preferences for your next visit. Our cookies may also measure the general activity on the website, which allows us to determine which areas and features are most popular. This information allows us to make improvements to our website.

Most web browsers are set up to accept cookies. You can, however, reset your browser to refuse all cookies or to indicate when a cookie is being sent. If you choose to decline cookies, some of the functionality of the website may be impaired.

Web beacons, also known as clear gifs,one-pixel gifs,web bugs,Internet tags or pixel tags, are small graphic images on a website or in an e-mail that allow us and third parties to monitor the activity on our website or to make cookies more effective. We do not link PII provided through our site to web beacons. We use log files to store the data that is collected through web beacons.

Choice

As the only information we collect through our website is information we use to connect with business clients and prospective clients, we do not provide an opt-out for information collected through our website. If you would like to be removed from our client list, please contact us at info@pulsepoint.com.

Security

We endeavor to safeguard and protect our users information. When users submit information on our website, such information is protected both online and offline. The servers in which we store PII are kept in a secure physical environment. PulsePoint has security measures in place to protect against the loss, misuse and alteration of personal information under our control. Currently, PulsePoint uses Secure Socket Layer Software (SSL) to protect data and to secure any transactions. SSL encrypts information, including sensitive information such as login credentials and credit card numbers. We also, in some cases, encrypt credit card numbers, names and addresses as they are transmitted over the Internet. Please be advised that, although we take reasonable technological precautions to protect your data, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, PulsePoint cannot warrant that your information will be absolutely secure. Any transmission of data at or through our website is at your own risk. However, access to your information is strictly limited, and not accessible to the public. If you have any questions regarding our security policies you can contact us at info@pulsepoint.com.

Social Media Features

Our Web site includes Social Media Features, such as the Facebook Like button. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Links to Other Sites

This Web site contains links to other sites that are not owned or controlled by PulsePoint. Please be aware that we, PulsePoint, are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies only to information collected by this Web site.

Right To Contact Via Telephone

By registering at the website, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR‚ 310 et seq.), as amended from time to time (the "Rule") and other telemarketing laws such as FCC rules. Notwithstanding that your telephone number may be listed on the Federal Trade Commission's Do-Not-Call List, we reserve the right to contact you via telemarketing in accordance with the Rule.

Children's Privacy

PulsePoint places the highest value on the privacy of children. PulsePoint does not knowingly collect PII from children under the age of 13.

Access

Individuals wishing to review PII write to PulsePoint in order to correct, update, delete/deactivate it you may do so by logging into your account and making the appropriate changes or by emailing us at info@pulsepoint.com or you may write to PulsePoint Privacy Department, 20 Broad Street, 6th Floor, New York, New York, 10005. PulsePoint may take reasonable steps to confirm the identity of the consumer in an effort to prevent identity theft. We will respond to requests for access within 30 days.

PulsePoint will retain your PII and the personal data we process on behalf of our Clients for as long as needed provide services to our Client. PulsePoint will retain and use this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

PulsePoint European Union Residents

PulsePoint complies with the U.S. – E.U. Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal data from European Union member countries. PulsePoint has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view PulsePoint’s certification, please visit http://www.export.gov/safehharbor. If you are a European resident and have a data-privacy inquiry, you may contact us at privacy@pulsepoint.com or in writing at:

PulsePoint Privacy Department
20 Broad Street, 6th Floor
New York, NY 10005
Tel: (212) 706-9781
Attn: Safe Harbor Administrator

If your data privacy inquiry was not satisfactorily resolved by us then you may contact the European Union data protection authorities (DPAs) at: ec-dppanel-secr@ec.europa.eu or via information provided at http://ec.europa.eu/justice/data-protection/bodies/authorities/eu/index_en.html

Your California Privacy Rights

California Civil Code Section 1798.83 permits California residents who have provided PII to PulsePoint to request certain information regarding PulsePoint's disclosure of PII to third parties for their direct marketing purposes. Within thirty days of receiving such a request, we will provide a list of the categories of PII disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified in this section.

If you have any questions about your California privacy rights or this Privacy Policy, please contact us at privacy@pulsepoint.com or in writing at:

PulsePoint Privacy Department
20 Broad Street, 6th Floor
New York, NY 10005
Tel: (212) 706-9781

AD EXCHANGE POLICY

PRIVACY POLICY 

Opt-Out Of Behavioral Advertising

Ad Exchange Privacy Policy Effective Date: 3/5/2015

PulsePoint, Inc. and our wholly-owned subsidiaries (collectively PulsePoint or we) respect and value your privacy. As such, this Privacy Policy details PulsePoint's treatment of personally identifiable information (PII) and other information collected through this website. This website is designed for business clients and prospective business clients. The website is not directed to consumers generally.

PulsePoint reserves the right to modify this Privacy Policy from time to time. Changes to the Privacy Policy will be posted on this website and the effective date of the Privacy Policy will be modified to reflect the effective date of the most recent version. If a material change to our PII information practices occurs in the future, we will only use PII collected from the time of the policy change forward for these new purposes unless we have your consent.

Collection of PII Over PulsePoint Websites Is Not Governed By This Policy

Ad Exchange does collect PII from our website publisher and advertiser customers in the context of business-related dealing or inquiries. For example, Ad Exchange operates a selling desk web portal for these purposes at http://www.contextweb.com/sellingdesk. Any business-related submission of PII or individual end-user submission of PII to Ad Exchange or any PulsePoint website is governed by PulsePoint's general website privacy policy, which is available at http://www.PulsePoint.com/website-privacy-policy. This Ad Exchange privacy policy applies only to the non-PII collected about individual website end-users for Ad Exchange services, through cookies, pixels and other tools as described in more detail below.

What Non-Personally Identifiable Information We Collect And How We Use It

Ad Delivery & Reporting

Ad Exchange does not collect any PII about individual website end-users (such as your name, email address, etc.). With each advertisement served (known as an impression), Ad Exchange collects information such as the time of day the impression occurs, the specific URLs visited by end-users, and the end-user's browser type, browser language, and IP address. That information is used to verify our records, to provide our customers with additional ad-related services such as statistical reporting about website activity and the number of ads served, and to provide more ads to end-users based on the specific website URL, or page, visited. Displaying an ad relevant to the content on the web page visited is commonly referred to as contextual advertising. We may also provide information to other entities such as what specific ads an end-user was exposed to.

Targeting Advertisements

Many Ad Exchange ad impressions involve contextual advertising. As mentioned above, these ads are generally targeted to content categories only, meaning that an end-user sees a particular advertisement based on the type of content found on the page that user is visiting. Other times, our technology considers anonymous information such as the time of day or approximate geographic area of the end-user in order to deliver advertisements that are more relevant to that individual end user.

Ad Exchange also engages in online behavioral advertising (OBA). This involves using patterns of online behavior observed by Ad Exchange or its third-party data partners to segment users into interest groups for advertising campaigns. These processes are carried out using cookies and pixels. "Cookies" are small pieces of information that are stored by your web browser on your computer when you visit. Pixels are small graphic images (usually invisible) that can be embedded in content and advertising on a website, which can be used to recognize our cookies and to monitor certain user interactions with the website.

The information contained in the cookie is recognized by Ad Exchange and is collected for targeting purposes at the time of the ad impression. For example, an advertiser might work with Ad Exchange to reach people who have recently visited the advertiser's website. A cookie is placed on an individual's web browser while on the advertiser's site, and when that cookie is seen by Ad Exchange on the site of one of our publishers, we deliver the advertiser's message. Similarly, if an advertiser wants to reach individuals who have expressed purchase intent for a category of products, Ad Exchange may serve advertisements relevant to that category of products to individuals with third-party cookies on their browsers that reflect that intent.

Ad Exchange may also use other information obtained from third-party data partners that reflects or suggests the end-user has a higher likelihood of being within a certain de-identified segments of the population. These de-identified segments, which may include de-identified health segments, may be based on demographic characteristics such as age and gender, geographic area and other categories derived from various information, including purchasing tendencies. During no stage of this process does Ad Exchange know the identity of the end-user.

PulsepPoint complies with the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance (DAA). As part of this service, all Ad Exchange advertisements that are delivered using behavioral data are delivered with the Advertising Option Icon, which helps consumers understand how their data are being used and provides choices for consumers who want more control.

We are committed to following the Code of Conduct of the Network Advertising Initiative (NAI), of which we are a member.

Consumer Choice

We offer the choice to opt out of Ad Exchange behavioral advertising. Opting out does not prevent end-users from seeing Ad Exchange ads; it simply means that PulsePoint will no longer collect data for the purpose of and that you will no longer receive ads based on your historical viewing interests, personal characteristics or consumer segments (collectively interest based data). You will still receive contextual ads, as described above. You may access the PulsePoint opt-out by clicking here.

The NAI's opt-out tool also allows you to opt out of the targeted ad programs of PulsePoint and other NAI members. You may access the NAI opt-out tool here. PrivacyChoice's opt-out tool allows you to opt out of other third parties (in addition to NAI members) who may place cookies on your computer. To opt out of these third parties, please go to http://www.privacychoice.org/choose.

Our opt-out, and the NAI opt-out tool, are cookie-based. Both opt-outs only prevent us from collecting and targeting data pertaining to you on the browser on which they are installed and will only function if your browser is set to accept third-party cookies. If you delete an opt-out cookie from a browser's cookie files, change web browsers or change computers, you will no longer be opted out of our ad targeting and data collection and we may place a new ad targeting cookie unless an opt-out cookie is reset on that browser. PrivacyChoice offers both a bookmark and browser plugin that can make your opt-out choices more durable.

The opt-out cookie (like all cookies) is associated with a particular computer and browser, so for example if you get a new computer, install a new browser, or clear your cookies, you'll need to opt-out again.

Information Sharing

PulsePoint may share non-personally identifiable Ad Exchange information we maintain in a de-identified form with advertisers, business partners, sponsors and other third parties. For example, we may make information about the end-user viewing each impression available to buyers and potential buyers of such impression or we may disclose how frequently the average Ad Exchange end-user requests pages about a certain category (such as health or finance), or which advertisements a particular end-user interacts with on domains across our exchange.

There may be disclosures or transfers of any and all types of information held by PulsePoint or Ad Exchange under the following circumstances: 1) in the event that all or most of PulsePoint's assets are acquired by another company; 2) in the event of our bankruptcy, insolvency, reorganization, receivership or assignment for the benefit of our creditors; 3) if we determine it necessary in connection with an investigation or in order to enforce our legal rights; or 4) to comply with any valid legal process such as a search warrant, subpoena, statute or court order. In addition, we may share your non-personally identifiable information with subcontractors, vendors and other businesses that we employ to perform functions on our behalf. For example, we may employ third parties to analyze data or provide marketing assistance. These entities have access to your information only for the purposes of performing the functions for which we have engaged them.

This Privacy Policy applies only to information gathered by Ad Exchange. Except to the extent that third-party cookies are used by Ad Exchange for advertising purposes, the privacy of end-users with respect to third-party pixels and cookies on websites end-users visit, is described by those websites and other third parties' privacy policies, not ours. Ad Exchange is not responsible for the privacy practices of such third parties.

Data Retention

Non-personally identifiable data may be stored by Ad Exchange for up to 18 months. Aggregated data concerning usage patterns of advertisers and publishers within the self-service portal will be retained for a period longer than 18 months.

Security

PulsePoint makes reasonable efforts, consistent with industry standards, to protect all of your data in its possession. However, no method of transmission or storage is 100% secure and PulsePoint will not be responsible for any damage that results from any security breach of data.

Access

Individuals wishing to review PII collected by PulsePoint on this site should write to PulsePoint Privacy Department, 20 Broad Street, 6th Floor, New York, New York, 10005. PulsePoint may take reasonable steps to confirm the identity of the consumer in an effort to prevent identity theft.

Other Information

Advertising Content

End-users, publishers and advertisers alike should understand that PulsePoint has no control over the content presented in advertisements served on our exchange, the products or services advertised or the pages linked to in those advertisements. This content is provided by third-party advertisers and PulsePoint will not be responsible for any third-party content, advertisements, products, services or websites.

Children

In the interest of the privacy of children, Ad Exchange does not offer advertising packages aimed at reaching end-users under the age of 13. Our website and services to advertisers and publishers are neither developed for nor directed at children.

Ad Exchange European Union Residents

PulsePoint has self certified to the Department of Commerce's Safe-Harbor framework, and we adhere to the Safe-Harbor Principles. For more information on the Safe-Harbor program, visit http://export.gov/safeharbor. If you are a European resident and have a data-privacy inquiry, you may contact us at privacy@pulsepoint.com or in writing at:

PulsePoint Privacy Department
20 Broad Street, 6th Floor
New York, NY 10005
Tel: (212) 706-9781Attn: Safe Harbor Administrator

If your data privacy inquiry was not satisfactorily resolved by us then you may contact the European Union data protection authorities (DPAs) at: ec-dppanel-secr@ec.europa.eu or via information provided at http://ec.europa.eu/justice/data-protection/bodies/authorities/eu/index_en.html.

Your California Privacy Rights

California Civil Code Section 1798.83 permits California residents who have provided PII to PulsePoint to request certain information regarding PulsePoint's disclosure of PII to third parties for their direct marketing purposes. Within thirty days of receiving such a request, we will provide a list of the categories of PII disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified in this section.

If you have any questions about your California privacy rights or this Privacy Policy, please contact us at privacy@pulsepoint.com or in writing at:

PulsePoint Privacy Department
20 Broad Street, 6th Floor
New York, NY 10005
Tel: (212) 706-9781

OUR ADS

PRIVACY POLICY 

Opt-Out Of Behavioral Advertising

PulsePoint works with online advertising companies to provide you with advertising that is as relevant and useful as possible. Some of the online ads you are served may be based on the content of the Web page you are visiting; some others may be based on registration information you provide; and other ads may be customized based on predictions about your interests generated from your visits to other Web sites.

Who placed this ad?

This ad was served by PulsePoint's Ad Exchange.

Where can I learn more about how PulsePoint selects ads?

Learn more about PulsePoint's privacy practices

What choices do I have about targeted advertising from PulsePoint?

Opt-Out of Behavioral Advertising

Visit the Network Advertising Initiative and the Digital Advertising Alliance sites to see your opt-out choices from other participating companies.

Where can I learn more about online advertising?

Learn more about online advertising and how it affects your privacy from the NAI.

Explore browser controls and plug-in tools to help set and maintain your privacy choices from the IAB

Understand your choices for online advertising from the DAA.

- This ad was served by PulsePoint's Ad Exchange.

Questions and Comments

Have questions about Ad Exchange and your privacy? Email privacy@pulsepoint.com.

Please read the complete Privacy Policies to gain a full understanding of PulsePoint's Privacy Policies.