Platform Privacy Policy


You have various options to opt out of our Platform for IBA/OBA. Opting out does not prevent you from seeing ads; it simply means that we will no longer collect data for the purpose of IBA/OBA, and you will no longer receive ads based on your historical viewing interests, personal characteristics, consumer segments, or other information. You may still receive contextual ads, as described above.

Note that different devices require separate opt-outs because each device type uses different technologies.

Your options include:

  • Because PulsePoint adheres to the DAA Self-Regulatory Principles, you can opt out of targeted advertising by participating companies (including PulsePoint) by clicking here.
  • PulsePoint is a member of the Network Advertising Initiative (NAI), an association dedicated to responsible data collection use in advertising. You may also opt out of targeted advertising from PulsePoint and/or other advertising networks that are also members of the NAI. You may access the NAI’s opt-out tool here.

The DAA and NAI opt-out tools are cookie-based. It signals your preferences to us so that we do not collect data online or deliver ads for the purpose of IBA/OBA. These tools will only function if your browser is set to accept third-party cookies. If you delete an opt out cookie or all cookies from a browser’s cookie files, change web browsers or change computers, you will no longer be opted out of our data collection and ad targeting, and we may place a new cookie unless an opt-out cookie is against reset on that browser. Opting out using one browser on one computer will not opt you out of using any other browser on the same or another computer.

If you are using a mobile device, your mobile device may offer settings to limit or disable mobile apps from gathering certain information. You should check the settings for the app and your device. PulsePoint honors the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your device and select “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android).

Many connected TVs and related devices offer a choice mechanism similar to those offered by mobile devices which PulsePoint will honor. In order to exercise your choices with respect to CTV or OTT devices, please visit:


We may share information that we collect from you, such as your IP address or other information about your browser or operating system with certain service providers, including LiveRamp, Inc. LiveRamp returns an online identification code that we may store in our first-party cookie and it may be shared with advertising companies to enable interest-based and targeted advertising. You may opt out of this use here.

Healthcare Professionals

If you are a healthcare professional (“HCP”), you may request that your NPI number and other personal information be removed from PulsePoint’s NPI database at any time by submitting a request here.


This Privacy Policy applies only to information gathered by us in connection with our Platform. There are other companies involved in collecting information and serving ads. The use of third-party pixels, cookies, and other technologies on websites that end-users visit, in apps that end-users use, and in ads served to end-users should be described by the privacy policies associated with those websites, apps, and ads. We have no responsibility for the collection, use, or disclosure of information by those third parties via such websites, apps, or ads.


We use reasonable security measures to protect the data in our possession. However, no method of transmission or storage of data is 100% secure. To the extent we provide your PII to any third parties, we request that they use reasonable security measures to protect your information.


Information we acquire through our Platform is generally deleted within 45-60 days but may be retained in PulsePoint’s internal network for up to 18 months from the date of collection before deletion.

We retain information we collect from you where we have an ongoing legitimate business need to do so (for example, to comply with applicable legal, tax or accounting requirements).  

When we have no ongoing legitimate business need to process your data, we will either delete or anonymize it or, if this is not possible (for example, because your PII has been stored in backup archives), then we will securely store your PII and isolate it from any further processing until deletion is possible.


If you would like to access, correct, update, or request deletion of your PII we have on file, you may submit such requests here. Alternatively, you may email us at or write to PulsePoint Privacy Department, 395 Hudson Street, 3rd Floor, New York, New York, 10014. We may take reasonable steps to confirm your identity in an effort to prevent identity theft.


In the interest of the privacy of children, we do not knowingly collect information from or target end users under the age of 18. Our Platform is neither developed for nor directed at children. If we learn we have collected or received information from a child under 18 without verification of parental consent, we will endeavor to delete that information.


Our Platform is based in the United States and operates under United States law. If you are located outside of the United States, the information we collect may be transferred to and processed in the United States and in other countries where the privacy laws may not be the same as the laws where you reside and, in some cases, may not be as protective. Additional considerations apply to the collection, use, and disclosure of information from individuals who live in the EEA.


Certain web browsers allow you to turn on settings that automatically send a signal to companies you interact with online to indicate you would like to opt out of having your data shared or sold. PulsePoint is implementing and will honor GPC in accordance with IAB guidance.


This Privacy Notice supplements the information contained in the PulsePoint Platform Privacy Policy and applies solely to individuals who are residents of the State of California and the Commonwealth of Virginia in relation to PulsePoint’s collection, sharing, and sale of your information.

We adopt this notice to comply with the requirements of certain applicable U.S. data privacy laws and regulations, including the California Consumer Privacy Act, the California Privacy Rights Act and other California privacy laws, as well as the Virginia Consumer Data Protection Act (collectively, “Applicable Data Privacy Laws”). Any terms defined in our Privacy Policy or in the Applicable Data Privacy Laws have the same meaning when used in this notice.

Information We Collect

Certain information that we collect identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information” or “PII”). For the chart below, the terms “Personal Information,” “Sell” “Share” or “Sold” have the meanings ascribed to them in the CPRA.

California Disclosure
Categories of Personal Information Collected

For Healthcare Providers: name, postal address, telephone number, place of current employment, email, account name, and all items collected below for consumers. Personal Information may not includeFor Consumers: Cookies, IP address, Mobile Ad IDs, Timestamps, User Agent Strings, unique personal identifiers, online identifiers, IP address, general location data that is “imprecise” under applicable law or the NAI Code of Conduct, whichever radius is larger; information on a user’s interaction with a website, application or advertisement; and inferences drawn from other personal information.

Personal Information may not include: 1) Publicly available information from government records (as defined under the CPRA); 2) De-identified or aggregate information; and 3) other excluded information under CPRA.

Categories of Sources from which Information is Collected

Websites, mobile applications, technology platforms, adtech providers, data providers.

Purposes for collecting Personal Information

We use collected information to provide online advertising services.

Categories of Personal Information that we sell

Online identifiers, consumer interaction with websites and inferences about website visitors

Third parties to whom information is shared or sold

Advertisers, publishers, advertising agencies, technology platforms