Reach over 3.2M+ opted-in physicians and scale your healthcare advertising across 90% of the US population.
Expand your DTC and HCP audience reach to display, video, native, CTV, audio, social and search extension across thousands of health endemic and non-endemic publishers.
Leverage data from PulsePoint’s measurement, analytics and predictive solutions to radically personalize HCP and DTC messaging across format, device and channel at each stage of the health journey
Get a complete view of all the relevant health data to target, plan, manage and optimize campaigns with unified audience and content insights.
Curate campaigns and insights with an entire workflow built for health marketing in compliance with HIPAA, DAA, NAI and internal MLR standards.
Unleash the true power of your data with solutions that empower you to investigate, analyze, predict and act.
Our proprietary data targeting solutions are the backbone for thousands of healthcare brands seeking instant access to forecast, target and engage DTC and HCP audiences at scale.
We interpret the hard-to-read signals of the customer journey and understand the connection points between relevance and engagement. This enables us to deliver a suite of data solutions that allow for the seamless activation of health media options.
PulsePoint’s proprietary HCP data methodology delivers deterministic, people-based HCP data targeting by validating identities and attribution of nearly every digitally connected healthcare professional by NPI number.
HCP DirectMatch technology combines multiple points of online behavior, interest, and active, opt-in consented first party data to validate the identity of HCPs by NPI number.
Data sets are refreshed every 24 hours in order to account for any physicians opting out of any sort of targeting.
Use existing pre-approved bulk sheets to scale your HCP audience reach
Understand the search behavior of HCPs to adjust campaigns to be more effective, and inform future investments.
"HCP Direct Match is a transparent, and cost effective way for us to continue to deliver value to our client's HCP campaigns,"
Steve Minichini, President of Paid Media at Evoke.
No other platform offers the same breadth of health specific contextual targeting. PulsePoint’s contextualization technology scans the internet at enormous speed and scale, looking at the content by category, sub-category, keyword and sentiment, and tags every page.
Target existing keyword lists, personalize to create your own proprietary keyword targeting list with keyword level optimization tools.
Find and target pages where the main topic on the page is a relevant health condition, treatment or OTC therapeutic area.
Thematically recognize content on pages that relates to a known health condition, treatment or OTC and identifies the audience with the highest affinity based on those contextual signals.