Last Updated: December 31, 2025
This Cookie Statement explains how PulsePoint, Inc. (collectively “PulsePoint”, “we”, “us”, and “ours”) use cookies and similar tracking technologies to recognize you when you visit our website, or while you browse the internet. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used to make websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the Website (e.g. like interactive content and analytics). The parties that set these third-party cookies can recognize your computer both when it is used to visit the site that those cookies are set on, as well as other websites on the internet.
What cookies do we use?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our website or platforms to operate. Other cookies also enable us to track and target the interests of our users to enhance the experience on our website. We may also use cookies for analytics or other purposes.
The specific types of first- and third-party cookies set through our website and the purposes they perform are described below.
What about other tracking technologies, like pixels?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like pixels (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our website or other websites where the pixel is placed. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to a website from an online advertisement displayed on another website, to improve site performance, and to measure the success of marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functionality.
Types of Cookies set on our Website
There are a few categories of cookies:
Essential website cookies: These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas. PulsePoint sets these cookies.
Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our website are being used or how effective our marketing campaigns are, or to help us customize our website for you. These cookies are set by:
Advertising cookies: These cookies are used by third parties to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. These cookies are set by:
Do you serve targeted advertising?
We do not serve targeted advertising on our website, but we may target you elsewhere on the internet based on your visit to our website. We do provide targeted advertising services to advertisers and publishers who use our Platform. Please see our Platform Privacy Policy for more information about targeted advertising.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by following the opt-out instructions below.
Your Opt-Out Choices
You can accept or refuse cookies from the website by clicking on the “Your Privacy Choices” link available at the footer of our websites. Depending on where you live, you may also see a cookie banner pop-up when you visit our website, and you may choose to accept or refuse cookies through that banner. You can also visit our Opt-Out Tool here, or manage your cookie settings on your browser. Information about the procedure to follow to enable or disable cookies can be found on your internet browser provider’s website via your help screen.
Please note that these opt outs operate by placing a cookie on your device that is unique to the browser and device you use to opt out. They may not function properly if you have configured your browser to reject certain cookies. If you change browsers or devices, or delete the cookies on your device, you will need to opt out again. You also can set your browser to notify you when a cookie is being set and to block most cookies, including ours.
How often will you update this Cookie Statement?
We may update this Cookie Statement from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Statement indicates when it was last updated.
Where can I get further information?
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact PulsePoint by email at dataprivacy@pulsepoint.com or by post using the details provided below:
PulsePoint, Inc.
Attn: Legal Team
283-299 Market Street, 2 Gateway Center, 4th Floor, Newark NJ 07102
You can also contact PulsePoint’s Data Protection Officer at dpo.webmd.ams@dentons.com