Healthcare Marketing Technology Built for Precision and Scale
Everything you need to orchestrate, deploy, and measure healthcare campaigns in one unified workflow and interoperable platform.
Omnichannel Campaign Management
Activate HCP and DTC audiences seamlessly across channels, supply, and devices.
Life
Health-first technology ensures messaging appears in clinically relevant, high-performing environments, with complete transparency and control.
Audience Intelligence
Plan, research, and segment brand-relevant audiences with real time insights
StudioTM
AI-powered insights and proprietary data reveal who matters most, why they matter, and how to engage them at the right moment.
Turn Real-Time Health Intelligence into Winning Campaigns
PulsePoint’s trusted HCP and DTC data foundation, innovative technology, and advanced automation ensures every campaign decision is smarter, faster, and more impactful.
Authenticated Audiences and Actionable Attributes
Build effective audience lists with exclusive targeting signals that combine verified HCP identity and privacy-preserving DTC insights. Enrich segments with advanced attributes from real-world clinical, contextual, and demographic data.
Seamless Omnichannel Activation
Engage HCP and DTC audiences across all channels, formats, and devices. With PulsePoint, you get real-time control over frequency, reach, and performance. Plus, automate the next best engagement to ensure every message is contextually relevant, timely, and results-oriented.
Continuous Optimization
Prioritize media optimizations or use our proprietary, clinically-driven Adaptive Optimization™ capabilities to automatically target the right audiences, in the right environments, at the right moments. Every bid is informed by relevance and efficiency to eliminate wasted spend and elevate campaign precision far beyond generalist DSP platforms.
Insights and Precise Measurement
Get insights into campaign performance as it happens to uncover what’s working quickly. AI-powered analytics connect ad exposure to clinical behavior, Rx lift, and engagement in real-time to help you reduce waste, improve AQ, and maximize ROI across every audience and channel.
Premium Healthcare Environments
Access the largest network of high-quality and contextually-relevant inventory within our Endemic Omnichannel Suite, inclusive of Curated Markets, designed for precision, safety, and impact. Activate ads within a variety of premium environments, including EHRs, clinical e-newsletters, or pre-vetted publisher sites.
Healthcare-Grade Privacy and Protections
PulsePoint is a programmatic advertising platform that is purpose-built for healthcare marketing, which means our technology, policies, and infrastructure are designed with compliance and privacy in mind.
The Only Platform You Need to Power Your Health Marketing
From unmatched insights to seamless activation, PulsePoint unites every element of healthcare marketing into one intelligent platform to drive meaningful results.
