Recognized for the Work Behind the Results

MarTech Breakthrough named PulsePoint Programmatic Marketing Platform of the Year for the second year in a row. The 2026 award cited HCP2DTC Influence™ and our omnichannel reach across EHR, e-newsletters, CTV, social, search, YouTube, and more. The program drew thousands of nominations from more than 15 countries.

PM360 selected HCP2DTC Influence™ as one of 18 winners out of hundreds of submissions. HCP2DTC Influence™ adjusts DTC campaigns in real time based on the prescribing patterns of the physicians most likely treating a brand's patients. Early results show cost per new prescription down by as much as 50%.

Bayer and PulsePoint won Best Use of AI for "Live for What You Love." Winners were announced September 16, 2026 at the awards gala in Philadelphia during Fierce Pharma Week. The campaign utilized PulsePoint's innovative Adaptive Optimization to find underserved populations affected by prostate cancer.

Kyowa Kirin and Dentsu Health took Silver for a rare disease campaign built on PulsePoint's real-world data. Moving from CPM-based optimization to clinical indicators grew the number of diagnosed patients reached from 113 to 1,265, a 1,000% increase, and cut cost per diagnosed patient by 85%.

MarTech Breakthrough named PulsePoint Best Programmatic Marketing Platform in its 8th annual awards program. The award recognized our healthcare-specific platform for optimizing both HCP and DTC engagement, including Adaptive Optimization™, the first healthcare-specific AI solution designed to control, customize, and scale a brand's most critical KPIs. The program drew thousands of nominations from more than 15 countries.

PM360 named Riley Peng, PulsePoint's Head of Talent Acquisition, to its 2025 ELITE 100 in the Talent Acquisition Leader category. She builds the team, culture, and candidate experience that reflect who we are at PulsePoint.

The Weather Company, PulsePoint, and CMI Media Group took Silver for a campaign that used real-time weather signals to reach healthcare providers in precise ZIP codes for a major depressive disorder treatment. The effort raised HCP awareness of the brand and boosted prescriptions written by 16%.