HCP and DTC Audience Activation and Targeting
Build HCP and DTC audience segments and lists with attributes that matter most to your brand.
Schedule a DemoPower Campaigns With Smarter, Health-Driven Audiences
Source your own target lists or custom-curate them using PulsePoint’s proprietary health data and real-time audience behavioral signals.
HCP Targeting
Target verified HCPs with precision and confidence using deterministic, permissioned data, refreshed daily and verified to the individual NPI level.
DTC Targeting
Target consumers with real-world health insights, modeled from deidentified clinical and digital behavioral data without using personally identifiable information.
Target With Precision Using Real-Time Health Signals
Go beyond traditional demographic data with always-on targeting strategies that layer clinical prevalence, condition-specific content engagement, and geographic or behavioral insights. These are refreshed daily for precision and scale.
Attributes
Target based on unique identifiers, digital interactions, or clinical actions.
Demographics
Refine your audience by characteristics like age or gender.
Contextual
Target individuals on the health pages they visit or content they’re searching for.
Location
Refine audience targeting based on the most relevant states and geographies in the U.S.