4 Developments Changing Pharma Marketing: Podcast with Kinesso and PulsePoint

In a new podcast episode from MM+M, PulsePoint Chief Revenue Officer Andrew Stark sat down with Francis D’Hondt, SVP of Addressable Health at Kinesso, to discuss four key topics in the industry: addressability, channel proliferation, real-time measurement, and sequential messaging. 

The episode, “Four Developments Changing Pharma Marketing: Straight Talk from Leaders in Tech and Media,” was hosted by MM+M’s Mark Iskowitz, who kicked things off by asking about the healthcare marketing industry's rapid innovation driven by advancements in targeting, integration, and measurement. Stark and D’Hondt emphasized the pivotal role of technology in propelling these transformations as pharma clients actively push tech providers to improve audience relevance and campaign effectiveness. 

The speakers dove into each of the four developments and underscored the importance of staying informed, embracing a test-and-learn mindset, and developing strategic partnerships to more effectively navigate the quickly changing landscape of healthcare marketing.

Listen to the full podcast to hear from the experts about: 

• Our cookieless future: new targeting approaches for reaching audiences at scale
• Channel diversification: the challenges and opportunities of reaching target audiences through new channels (CTV, EHR, DOOH, etc.), and how an omnichannel approach will save you campaign dollars
• Instantaneous, in-platform metrics: how to use real-time analytics to get instant visibility into campaigns and refine targeting parameters on the go.
• Radical personalization: the ins and outs of sequential messaging and how it can be used to reach patients and providers at every step of their clinical journey.some text
  

Ready to learn more? Listen to the full podcast episode here.