Data Collaboration for a Modern Marketing Framework
Effective customer engagement relies on successfully using and collaborating with consumer data. Join Komodo, PurpleLab, and PulsePoint in this session to discuss future-proofing analytics. Topics include omnichannel analytics and data-powered marketing, data interoperability, campaign measurement, and how to build a modern marketing framework.
Panelists:
- Natalie Mancuso, Market Strategy & Innovation Lead, Digital, Komodo
- Ted Sweester, Director, Sales Success, PurpeLab
- Jonathan Zile, SVP, Data Solutions, PulsePoint
- Moderator: Amy Fieber, Director, Product Marketing, PulsePoint
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