Data Collaboration for a Modern Marketing Framework

PulsePoint

Effective customer engagement relies on successfully using and collaborating with consumer data. Join Komodo, PurpleLab, and PulsePoint in this session to discuss future-proofing analytics. Topics include omnichannel analytics and data-powered marketing, data interoperability, campaign measurement, and how to build a modern marketing framework.

Panelists:

  • Natalie Mancuso, Market Strategy & Innovation Lead, Digital, Komodo
  • Ted Sweester, Director, Sales Success, PurpeLab
  • Jonathan Zile, SVP, Data Solutions, PulsePoint
  • Moderator: Amy Fieber, Director, Product Marketing, PulsePoint

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