November 15, 2016
PulsePoint announced on Tuesday it’s launching PulsePoint Health, a customized programmatic ad platform for healthcare marketers, and named Chris Neuner, SVP & GM, digital health solutions, to lead the unit.
The new platform aims to help healthcare companies navigate the complexities of real-time advertising with a focus on brand safety. PulsePoint Health will offer custom data packages tailored for each healthcare client.
PulsePoint said the launch of the new division comes in response to increases in healthcare marketers’ ad spending. It said that pharmaceutical spending accounts for about $20 billion of the overall $50 billion industry spend per year, while programmatic spend in the sector is growing at 72% year-over-year, or twice the overall industry average.
"We're launching PulsePoint Health to deliver on our vision of creating next-generation programmatic solutions for healthcare advertisers and brands. Our new offering marries the insights of a strategic team of healthcare marketing experts with advertising technology to create a brand-safe programmatic environment,” Neuner told Real-Time Daily via email. Neuner also said that healthcare marketers have been “left in the dark” due to a lack of guidance from regulatory agencies and healthcare consultants regarding the benefits of programmatic advertising.
Prior to PulsePoint, Neuner was on the executive team and served as chief revenue officer of QualityHealth, a health performance marketing company. He previously founded Greater Than One, an agency focused on delivering interactive marketing services to health clients.