PulsePoint is excited to announce that PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Sloan Gaon, CEO of PulsePoint, as one of the 2021 PM360 ELITE 100. Now in its seventh year, the PM360 ELITE represents the most influential people in the healthcare industry.
Gaon was named in the “Transformational Leaders” category, honoring people who change the way their companies operate. In his nearly decade leading the PulsePoint team, Gaon has transformed the company from marketing generalist into a healthcare-focused digital solutions powerhouse. Most recently, PulsePoint announced it will be joining the Internet Brands and WebMD family of companies to accelerate its growth in data innovation and product development.
"I’m extremely honored to be recognized by PM360 and am incredibly proud of the PulsePoint team for all their dedication and hard work," said Gaon. “This award would not be possible without their contributions and therefore I see this as an honor for the entire company.”
The PM360 ELITE Awards were established in 2015 to recognize individuals who have made a significant impact on the healthcare industry throughout their careers. More than 500 submissions were received and nominees were evaluated and selected by the PM360 editorial staff based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. A total of 100 winners were selected across 19 categories, including Creative Directors, COVID Heroes, Data Miners, Digital Crusaders, Disrupters, Drug Researchers and Developers, Entrepreneurs, Launch Experts, Leaders of the Future, Marketing Teams, Master Educators, Mentors, Patient Advocates, PR Gurus, Sales MVPs, Strategists, Talent Acquisition Leaders, Tech-know Geeks, and Transformational Leaders.
“As the pandemic surged across the globe in 2020, all eyes were on the healthcare and life sciences industries in search for answers, treatments, vaccines, and hope—and the very best in our industry were able to deliver all of that,” says Anna Stashower, CEO and Publisher of PM360. “While every year our ELITE winners demonstrate the power of the life sciences to impact lives, this year’s winners had to do so by overcoming unprecedented challenges in record times. Their incredible work helped to navigate HCPs, patients, and doctors through this pandemic and get us to where we are now as restrictions are slowly being lifted and we start to return to more of the things we love.”
PulsePoint provides a complete view of the health customer to unlock and activate insights that revolutionize health decision-making in real-time. Through machine learning and programmatic automation, we interpret the hard-to-read signals of the health journey to understand the connection points between relevance and engagement. This is achieved by unifying real-time digital, offline, and clinical data to create a unique and precise view of the health ecosystem that refines, improves, and increases its view over time. You can learn more at www.pulsepoint.com.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment. The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.