Brand Marketing Through the Doctor’s Eyes: What We Love. Hate. Need. Want
Moderator:
- Jonathan Zile - “SVP, Data Solutions” (PulsePoint)
Panelists:
- Chris DeRienzo, M.D. - “Chief Physician Executive” (American Hospital Association)
- Michael Zile, M.D - “Division of Cardiology” (Medical University of SC)
- Jessica Treviño Jones, M.D. - “Breast Oncology, Cancer Genetics and High-Risk Screening” (Mays Cancer Center)
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In the Hot Seat: Health Agency Chiefs
Moderator:
- Andrew Stark - “CCO” (PulsePoint)
Panelists:
- Andrea Palmer - “CEO” (Publicis Health Media)
- Eugene Lee - “CCO” (CMI Media Group)
- Greg Reilly - “Global President” (Dentsu Health)
- Melissa Gordon-Ring - “Global President” (IPG Mediabrands Health)
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Redefining Health Media: Precision at Scale Without the Waste
Moderator:
- Becky Hallam - “SVP, Platform” (PulsePoint)
Panelists:
- Glenniss Richards - “Sr. Director, Digital MediaActivation” (Bayer)
- Milet Koo, “Assoc. Director, Omnichannel Strategy” (Neurocrine)
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Breakout SESSION 1: Platform Success
Moderator:
- Becky Hallam - “SVP, Platform” (PulsePoint)
Panelists:
- George Tarnopolsky - “VP, Programmatic” (Good Apple)
- Rose Sumrall - “VP, Programmatic & Social” (Underscore Marketing)
- Andrée LaTortue - “Sr. Media Strategist” (Moon Rabbit)
- Maggie Leathersich - “Director, Strategy & Partnerships, Biddable Media” (Butler/Till)
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Breakout SESSION 2: DTC Innovation
Moderator:
- Malcolm Halle - “VP, Strategic Accounts” (PulsePoint)
Panelists:
- Mark Pappas - “EVP, Innovation” (CMI Media Group)
- Jordan Galbraith - “SVP, Programmatic” (Publicis Health Media)
- Michael Caruso - “SVP, Biddable Media” (SSCG Media Group)
- Francis D'Hondt - “SVP, Addressable Health” (KINESSO)
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Breakout SEssion 3: Panel 1 - HCP Insights
Moderator:
- Jason Sperber - “VP, Sales Signal Analytics” (PulsePoint)
Panelists:
- Raphaëlle Rouzeau - “Sr. Product Manager, ENJAYMO” (Recordati Rare Diseases)
- Stacy Trent - “Director, OmnichannelExcellence and Execution” (Ionis Pharmaceuticals)
- Aidai Kozubekova - “Assoc. Director, HCP Marketing Lead, CABLIVI” (Sanofi)
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Breakout SEssion 3: Panel 2 - HCP Omnichannel Activation
Moderator:
- Keith Matt - “Group VP” (PulsePoint)
Panelists:
- Sarah Bast - “EVP, Investment” (Publicis HealthMedia)
- Meredith Carber - “Assoc. Director, MediaPlanning & Execution” (Sanofi)
- Evan Calafates - “VP, Paid Search” (KINESSO)
- Molly Farrell - “SVP, Programmatic Department Lead” (CMI Media Group)
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