Breaking the Cycle! Overcoming Procrastination to Drive Health Engagement and Action
Moderator:
- Maria Simeone - “SVP, Marketing” (PulsePoint)
Panelists:
- Ann Molloy - “Executive Director, Managing Partner” (Wavemaker)
- Glenniss Richards - “Senior Director, Media Activation” (Bayer)
- Dan Haller - “EVP, Engagement Strategy” (Heartbeat)
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Sequence Matters: The Value of Orchestration
Moderator:
- Parker Noren, “SVP, Strategy” (Internet Brands)
Panelists:
- Erica Hawthorne - “VP, Media Strategy” (Klick)
- Faraz Siddiqui - “VP, eNutrition” (Reckitt)
- Aimee Turner - “Director, Media Strategy & Analytics” (Moon Rabbit)
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Your Media Budget: It’s Not Just What You Spend; It’s How You Spend
Moderator:
- Casey Carden - “Executive Director, Sales” (PulsePoint)
Panelists:
- Alison Tapia - “Senior Director, Performance Marketing & Digital Innovation” (Dermavant)
- James Hesdon - “Director of Activation” (AbelsonTaylor)
- KC Collins - “Director, Customer Innovation” (Pfizer)
- Elizabeth Beringer - “President” (Spring & Bond)
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Lowering the Walls of Walled Gardens (Search/Social)
Moderator:
- Sheryl Rose - “Senior Sales Director” (PulsePoint)
Panelists:
- Walter Schmidli - “VP, Paid Social” (CMI Media Group)
- Peter Levin, “SVP, Search & Social” (PHM)
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The Impact of Owned Interactions: HCP Data & Insights
Moderator:
- Keith Matt - “VP, Sales” (PulsePoint)
Panelists:
- Nadia Khatri - “Director, Worldwide Media & Planning HCP” (BMS)
- Elaine Gamble -Sr. Omnichannel Leader, Clifton Covey - “SVP, Group Director, Digital Activation” (CMI Media Group)
- Jordan Galbraith - “SVP, Programmatic” (PHM)
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Tapping the Industry Hot Buttons: Supply, Measurement, and Data
Moderator:
- Becky Hallam - “VP, Platform” (PulsePoint)
Panelists:
- Amy Chan - “VP, Group Director of Data & Analytics” (SSCG)
- Tyler Nall - “GVP, Business Intelligence” (PHM)
- Zack Zaban - “SVP, Digital Data & Tech Strategy Director” (Publicis Media)
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Optimizing Audience Quality: Three Steps to Smarter DTC Targeting
Moderator:
- Malcolm Halle - “VP, Strategic Accounts” (PulsePoint)
Panelists:
- Brad Fox - “VP, Media” (dentsu health)
- Tara Nanda - “VP, Addressable Strategy & Activation” (KINESSO)
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