Fireside Chat: Identity-Powered TV Advertising & Measurement
Hear from Bayer on how they work together with PulsePoint to plan, activate, and measure campaigns across all premium video providers. You’ll leave with a strong understanding of what’s possible in advanced TV activation and measurement.
Speakers:
- Glenniss Richards, Sr. Director, Digital Media Activation, Bayer
- Malcolm Halle, VP, Strategic Accounts, PulsePoint
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