Focusing on audience quality to enhance reach


increase in overall
brand conversions


decrease in cost per qualified reach


increase in qualified audience reach

Dentsu Health Focuses on AQ to Enhance Reach

As the agency of record for a Parkinson’s disease brand, Dentsu health needed to reach the right HCPs and consumers with their message. Using PulsePoint’s omnichannel health marketing platform, Dentsu was able to find their target audiences and generate more engagement, all while decreasing campaign costs and increasing brand conversions.

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In conversation with Dentsu Health

Dentsu talks about the importance of trust and transparency in the marketer-platform relationship, and about how PulsePoint is able to help Dentsu more efficiently target their top audiences.

By partnering with PulsePoint and their unique offerings, our hands-on traders were able to exceed our clients’ holistic goals, reducing costs by 26% and bringing 84% more diagnosed patients closer to the point of treatment in 2023!

– Demi Morganstein, Head of Programmatic, Dentsu Health