As the digital landscape is changing rapidly, marketers must transition to a more proactive marketing approach
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4 Steps to Proactively Transform Healthcare Marketing

March 31, 2022
Maria Simeone
AdAge

Healthcare marketers have spent the last decade perfecting their management of the customer-patient journey. With tools like Salesforce and Veeva, they’ve invested greatly in (and some have created deep competencies around) managing the longitudinal patient journey through every brand interaction.

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