MM+M and PulsePoint help those in pharma marketing understand emerging CTV trends across the industry
Newsroom

CTV Advertising: An Untapped Opportunity for Pharma Marketers

November 4, 2021
MM+M Staff
MM+M

Every year, pharma companies spend billions of dollars in the U.S. on TV advertising. But the industry’s media planning and buying are still based largely on assumptions grounded in traditional linear TV—even though TV consumption has become increasingly fragmented across platforms and devices. Today, ads served on internet-connected devices—also known as CTV advertising—present an untapped opportunity for pharma marketers. To take advantage of these, pharma must rethink its media strategy and gain an understanding of the role CTV can play in connecting with audiences across devices and formats.

Listen to the full podcast here.

Get more content delivered right to your inbox. Signup for the pulsepoint newsletter today

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.