You’ve probably heard the term “next best action.” But you might still wonder, How do I employ it and how do I best put it to work for my brand?
Next best action (NBA), also known as next-gen engagement, refers to marketing models that use predictive analytics and machine learning to recommend, in real time, actions that are likely to be taken by a customer based on the customer’s profile, previous actions and needs. Among all possible potential actions, NBA is that which most benefits the consumer, delivering to them what they need and desire, and providing to the brand access to the best customers in real time.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.