When most brands market to consumers, it’s a fairly straightforward process. After all, if you're Procter & Gamble and you want to advertise toothpaste, your audience is 330 million Americans. But when you’re a pharmaceutical company that’s developing a drug for nonalcoholic fatty liver disease that afflicts 30,000 people in the U.S., the toothpaste approach doesn’t work. You need to reach the very finite subsets of healthcare professionals (HCPs) who are treating those liver-disease patients, and through them, influence treatment patterns and patient outcomes.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.