PulsePoint partnered with NYC Community Schools and Grant Associates to provide 215 students with advice and guidance on how to succeed in today’s technology and advertising industries as well as a workplace challenge where students produced their own COVID-19 vaccine hesitancy campaign which ran on PulsePoint’s advertising platform.
Students took part in resume writing and interview best practices, learned about helpful skillsets of an IT professional, joined a talk lead by PulsePoint’s CEO about entrepreneurship, and walked through how learning about the minute details of Minecraft can create a profitable business model.
PulsePoint also challenged students with a real world workplace challenge where the students created their own advertising campaign around COVID-19 vaccine hesitancy. This involved PulsePoint’s industry experts teaching the students about how ad tech companies operate, common tools we use, and what a successful campaign looks like. The students used the knowledge they gained to create and run their own campaigns and a winner was chosen based on each group’s conversion rates from our platform.
“I really enjoyed meeting the students and helping them learn more about resume writing and interviewing. It was a rewarding experience, and I'm glad we were able to make an impact in their career development. Would love to volunteer again should another opportunity arise!”
- Riley Peng, People Operations Associate
"Working with Community Schools has been a highlight of my year so far. I wish that I had an opportunity in high school to work hands on with a real company, it would have been informative for my college career. The students were highly engaged and willing to embrace our lessons. I hope to work with Community Schools again in the future."
- Jordan Brickman, Director of Strategic Partnerships