PulsePoint Client & Strategy Summit 2023

The PulsePoint Client & Strategy Summit is our annual invitation-only conference. The event brought together industry professionals, technology and solutions experts, client support teams, and users from across the country. 

View our panel discussions with industry experts and engaging conversations with the PulsePoint team about the most pressing issues and tomorrow's exciting opportunities in healthcare marketing—from data to identity, activation to business intelligence.

Identity & Privacy: Succeeding in a Changing Marketing Ecosystem

Join this conversation featuring publishers, demand-side platforms, and agencies, who will discuss the changing global regulatory landscape, how to address those changes, and where we are headed.

Panelists:

  • Tyler Lohse, Assistant General Counsel, WebMD
  • Greg Dreifus, SVP, Programmatic, CMI Media Group
  • Anudit Vikram, General Manager, CPO, Intensify
  • Moderator: Konrad Gerszke, EVP Growth Platforms and Market, Internet Brands
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Data Collaboration for a Modern Marketing Framework

Effective customer engagement relies on successfully using and collaborating with consumer data. Join Komodo, PurpleLab, and PulsePoint in this session to discuss future-proofing analytics. Topics include omnichannel analytics and data-powered marketing, data interoperability, campaign measurement, and how to build a modern marketing framework.

Panelists:

  • Natalie Mancuso, Market Strategy & Innovation Lead, Digital, Komodo
  • Ted Sweester, Director, Sales Success, PurpleLab
  • Jonathan Zile, SVP, Data Solutions, PulsePoint
  • Moderator: Amy Fieber, Director, Product Marketing, PulsePoint  
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Fireside Chat: Identity-Powered TV Advertising & Measurement

Hear from Bayer on how they work together with PulsePoint to plan, activate, and measure campaigns across all premium video providers. You’ll leave with a strong understanding of what’s possible in advanced TV activation and measurement.

Speakers:

  • Glenniss Richards, Sr. Director, Digital Media Activation, Bayer
  • Malcolm Halle, VP, Strategic Accounts, PulsePoint
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VOICE OF THE CUSTOMER

Panel conversation and Q&A with agency experts. What are their challenges? What do they like about our product? What keeps them up at night?

Panelists:

  • Christie Volke, VP, Media Strategy, AbelsonTaylor
  • Jay De La Cruz, SVP, Global Media, Underscore
  • Jeff Gores, Sr. Partner, Omnichannel Transformation Strategist, Wavemaker
  • Lori Goldberg, CEO, Silverlight Digital
  • Moderator: Keith Matt, VP, Sales, PulsePoint
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Accelerating Digital Transformation Through Partnerships

Learn how to better collaborate with clients to accelerate digital transformation and maintain a high level of innovation. Join a Q&A with our clients on what they want to see from partners from activation to business intelligence.

Speakers:

  • Kallie Carter, Sr. Director, Head – Omnichannel Marketing, Eisai
  • Damon Basch, VP, Strategic Partnerships, Veradigm
  • Dave Leitner, Managing Director, Media, Klick Health
  • Moderator: Maria Simeone, VP, Marketing, PulsePoint
Watch The Recording