A first-of-its-kind integration helps pharmaceutical brands and agencies optimize campaigns in-flight using IQVIA Digital’s healthcare intelligence clinical data, and outcome-based measurement within the PulsePoint platform.
PulsePoint now offers a native integration of IQVIA Digital campaign measurement directly in its platform, giving pharmaceutical brands and agencies earlier access to healthcare campaign performance insights while campaigns are still in the market.
IQVIA Digital provides digital marketing, data and technology solutions to the pharmaceutical, biotech and life sciences industries to humanize healthcare. The integration marks the first time IQVIA Digital measurement is available inside a healthcare demand-side platform, helping marketers access campaign measurement data in the same platform where campaigns are planned, activated and optimized before the opportunity to improve performance has passed.
This integration reflects PulsePoint’s ongoing commitment to making independent measurement easier to access and act on within the marketer’s workflow. The IQVIA Digital integration expands PulsePoint's existing Media Effectiveness suite, which also includes DTC Clinical Insights, giving clients a more comprehensive and flexible measurement ecosystem within a single platform.
“We want our clients to have easy-to-access unbiased measurement solutions, available whenever they need it in a format that’s easy to act upon, without having to leave our platform,” said Andrew Stark, Chief Commercial Officer, PulsePoint.
Why This Access Matters for Pharma Marketers
Pharma marketers rely on IQVIA Digital’s healthcare intelligence and campaign measurement capabilities to inform media strategy, evaluate audience quality and better understand indicators of campaign impact, including office visits and Rx conversion data. Today, marketers aren’t able to analyze metrics quickly enough to impact the campaign. In many cases, marketers receive this type of data through manual reports delivered one to two times per year, after the opportunity to act on the insight has passed.
By utilizing the PulsePoint dashboard powered by IQVIA data, agencies get access earlier to campaign metrics directly in the platform where campaigns are activated and run. Marketers can monitor performance metrics, identify opportunities for improvement, and optimize campaigns mid-flight using verified healthcare data rather than proxy indicators. The result is faster decision-making, improved media performance, and a clearer path from marketing investment to measurable outcomes.
“This partnership with PulsePoint represents an important advancement in how IQVIA Digital helps clients connect campaign activity to measurable impact. By making clinical and claims-based insights available within the activation environment, we’re enabling more precise measurement, faster optimization, and a clearer line of sight to outcomes for our clients. Combined with IQVIA's Healthcare-grade AI® capabilities, marketers can more quickly surface meaningful performance signals from complex healthcare data and translate them into action," said Frank Lin, GM of IQVIA Digital.
How Initial Testing is Going
The integration is already making a difference for PulsePoint clients, including self-owned healthcare agency Butler/Till who served as a pilot partner.
"IQVIA Digital has some of the most comprehensive, de-identified healthcare intelligence in the industry. Having it available on demand, inside our activation platform, is something the industry has needed for years,” said Scott Ensign, Chief Strategy Officer at Butler/Till. “As a beta user, the impact has been transformational. We’re making strategic decisions mid-flight with verified real-world IQVIA data, not just proxies.”
Any PulsePoint client can request IQVIA Digital measurement at the campaign level. If you’re interested in learning more about this dashboard, reach out to your PulsePoint representative or contact us here.
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