Deliver Your Brand Message to the Right HCPs In Real Time
HCP Media Planning with First-Party Data
With PulsePoint's health marketing platform, access robust, first-party data on over 3.2 million healthcare professionals (HCPs). Accurately target physicians for your HCP advertising campaigns.
PulsePoint strengthens HCP direct advertising campaigns more than any other entity with:
- More addressable reach
- More first-party data
- More health signals
- More touch-points
See our health marketing platform in action!
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Influence Your HCP Audience Throughout Their Digital Journey
Activate an omnichannel HCP marketing strategy at every stage of the physician's digital journey.
1-to-1 NPI Targeting
Match cross-device advertising to your National Provider Identifier (NPI) targeting list.
Smart List Technology
Intelligently automate HCP targeting using smart lists powered by digital brand engagement and/or claims data.
Clinical Behavior
Target specific doctors based on prescribing, diagnosing, and performing behaviors.
Digital Behavior
Smart pixel technology intelligently identifies HCPs and their activity on site and search campaigns.
Measure Your Digital Marketing at the Individual HCP Level
Leverage real-time data to develop and optimize your HCP marketing strategy and influence more meaningful brand experiences.
Physician Level Measurement
Find out which physicians are interacting with your advertising and visiting your website.
Omnichannel Attribution
Analyze attribution and cross-device performance on all digital touchpoints of the HCP: website, email, display, native & search.
Omnichannel Brand Engagement
Our programmatic physician targeting solutions deliver multi-channel brand engagement during clinical and digital decision-making moments.
Display
Cost-effective, short-form cross-channel communications
Video
Attention-grabbing media delivered when relevant
CTV
Targeted video engagement during off-hours, at home
Native
Custom content in a trusted format
Social
Match NPI lists to accounts on Facebook to activate social audiences
Search
Messaging targeted with intent
EHR
Direct communication in the physician’s workstream at the point of care
Long-form communication
delivered directly to the physician's inbox
"PulsePoint is a transparent, and cost-effective way for us to continue to reach and engage healthcare professionals at scale.”
Steve Minichini, President of Paid Media at Evoke
HCP Marketing Success Story
A healthcare agency charged with regaining marketing share from newer competitors for a cardiovascular drug leveraged PulsePoint to target individual physicians based on the brand's call list, and trigger marketing messages based on HCPs cross-channel profiles.
The Results
The Health Marketing Platform Trusted by Brands and Agencies
See our HCP marketing platform in action!