Which HCPS are Interacting with Your Digital Health Marketing?
HCP365 was developed to resolve that gap for pharma and health marketers. Powered by an NPI database of over 3.2M verified HCPs with active and named opt-in consent, HCP365 analyzes HCPs’ online behaviors and unifies them with HCPs’ real-life identity and profile to give you deep and complete healthcare marketing analytics on the HCPs you’re reaching. So you can tell which HCPs—at the individual NPI level, in real time—are engaging in which way with your brand.
A recognized award winner, HCP365 ups the ante even further by providing these HCP audience insights in a format that’s immediately actionable to personalize sales rep calls, refine targeting strategies, and engage HCPs differently.
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Unique Health Marketing, Data, Real-Time Access
- 1-to-1 NPI reporting & attribution
- An NPI database of 3.2M+ verified HCPs
- Omnichannel solution: search, display, email, website
- Integrated view of an HCP’s online and offline profile
- Real time pharma & health marketing analytics on a self serve platform
- The ability to activate deterministic HCP targeting
"HCP365 provides the granular insights necessary for us to customize HCP engagement strategies by segment. We're able to take digital activity tied to an NPI number and find useful insights for future marketing investments."
Ray Rosti, Chief Digital Officer at Publicis Health Media
Go from anonymous homepage visits to identified HCPs
Healthcare marketing performance optimization: Yes, your HCP Website receives 50,000 visitors a month, but who are they? And what are they reading? Wouldn’t it be great to know that Dr. Smith read safety information, so that you could send your rep in to talk to her about safety in greater detail and deliver her some additional data? With HCP365, brands are customizing sales calls and other marketing efforts to meet HCPs’ specific brand interests.
- HCP Segmentation
- Healthcare Marketing Optimization
- NPI Reporitng & Sttribution
- NPI Reporting & Attribution
- Map Against your HCP CRM Data
Streamline your spend to reach the NPIs you want to reach
Next-generation pharma marketing analytics: HCP365 revealed to a pharmaceutical brand that 35% of their media spend was being wasted on people who were neither prescribers nor on their target list. With HCP365, they were able to streamline their ad spend to only engage relevant HCPs, and significantly reduced their cost per HCP acquisition.
Go from anonymous homepage visits to identified HCPs
HCP datasets for better segmentation and campaign performance: Understand your digital marketing and sales through deep health marketing analytics. Powered by PulsePoint’s and WebMDs proprietary HCP database.
- Some HCPs are researching your brand but haven’t made it to your target list.
- Some target HCPs are visiting your competitor brand’s website after visiting yours.
- Some HCPs are prescribing your brand without ever engaging with any of your marketing; so you’re wasting money reaching them.
- Deterministic 1-to-1 NPI reporting and health marketing attribution; across all digital touchpoints.
Activate NPIs with messages that fulfill their Real-Time need
Activate health marketing data insights in real-time: Instead of surrounding HCPs with the marketing messages that you *think* they want to see, in channels that you *hope* they want to engage in, brands are using HCP365 to uncover the brand need that HCPs have in the moment, and serving them the exact messages that fulfill that need.
- HCP365 identifies individual level HCP needs across digital channels in real time.
- NPI insights are available at your fingertips in an easy to use self-serve interface.
- Insights in a format that’s compatible with your CDP, HCP, CRM, DSP and sales automation systems.
- Insights can be activated on-demand, in real time, using pre-approved messages.
- Daily refreshed healthcare marketing database to stay relevant.
HCP365 health marketing analytics and insights helped a healthcare organization to more strategically manage budget, boost field sales efforts, and improve their marketing performance and ROAS.
The Results
“PulsePoint's HCP365 Measurement product is an industry-leading technology that helped us meet our goals for our client's HCP campaigns. Their contextual capabilities consistently generate quality engagement among consumers.”
Sean Cotton, President of Coegi