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PulsePoint’s Trader Hall of Fame recognizes individuals shaping the future of programmatic healthcare advertising. Our inductees are skilled and dedicated traders who demonstrate their expertise in using the PulsePoint Life platform. Ultimately, with their expertise they ensure that lifesaving treatments reach healthcare professionals and patients precisely at the right moments to drive meaningful outcomes.
This month, PulsePoint is thrilled to welcome Kellie Rogers, Senior Analyst for Programmatic at CMI Media Group, to the Trader Hall of Fame.
In this feature article, you’ll learn a bit more about Kellie, including her path to programmatic, life outside of work, and top advice for newcomers to the industry.
Kellie’s path to programmatic healthcare marketing
While Kellie’s collegiate studies began in healthcare, the starting line was pretty far from programmatic advertising. Originally enrolled as a nursing student, Kellie said it was an introductory communications class taken as a filler and that class’s professor that changed everything.
“I found myself adding another communications class to my next semester,” Kellie recalled, “and I changed my major to communications from nursing.”
After graduation, Kellie joined CMI Media Group as an associate media planner before finding her true calling in ad ops, where she spent five years helping build out the agency’s early programmatic efforts.
“I found myself setting the campaigns up and wanting to see what the other end of that looked like,” Kellie said.
That curiosity led her to step away for a short stint and gain experience at another agency, but the pull back to CMI Media Group proved strong. She came back to the agency last year, remembering a conversation she had with CMI Media Group CEO Susan Dorfman.
“[Susan] said, ‘You can always come home,’ and I felt like I came home last year,” Kellie said.
Kellie’s favorite parts of her job and programmatic buying
When asked what excites her most about her role right now, Kellie pointed to a culture of innovation that keeps the work feeling fresh.
“They are pushing us to get our creative juices flowing, so I get to come up with new ideas of what we can do, different changes, how we can complement the cross-functional departments,” Kellie said.
One example of that innovation in action is a pilot she’s currently working on that brings programmatic and video buying closer together.
“We are trying to pilot an update where our plans are going to complement the video department in terms of our buys, to really work alongside each other,” she explained. Ultimately this will lead to opportunities to bring video into the programmatic realm.
Kellie’s advice for newcomers
For anyone just starting out in programmatic, Kellie’s advice is refreshingly simple: Don’t be afraid to experiment. “Try new things,” Kellie said. “There’s no hard and fast rule on anything. You can try anything.”
For those worried about making a misstep along the way? “Don’t be afraid to make a change, because you can always update it,” Kellie said.
This advice mirrors the best wisdom she’s received throughout her own career: Trust yourself. “Don't let your internal doubts affect you,” Kellie said. “Just go with your gut.”
For Kellie, who admitted she sometimes catches herself second-guessing her own decisions, the lesson is less about being fearless and more about not getting stuck. She explained that it’s important to trust your instincts and to act rather than pause.
Kellie’s experience working with PulsePoint
When asked what she loves most about working with PulsePoint, Kellie didn't hesitate: It's the platform interface that stands out.
“I love the UI,” she said. “It’s user friendly … it just makes sense.”
Beyond the platform itself, what really sets the partnership apart is the PulsePoint team and its responsiveness to the agency’s needs.
“When we make suggestions to PulsePoint, those suggestions come to fruition,” Kellie said. “They really support us very well.”
As for favorite PulsePoint features, Kellie singled out the debugger as a go-to tool, one she’s been actively using and encouraging her team to adopt.
Kellie’s life outside of programmatic media buying and analysis
Away from the world of programmatic, Kellie is finding a new kind of satisfaction a little closer to the ground. Three years into homeownership, she’s been slowly transforming her yard, pulling out what she lovingly calls “not really pretty bushes” and replacing them with flowers.
“I don't have a green thumb,” she said, laughing, “so my mom definitely comes over and tells me what to plant.” But the effort is paying off. Her standout project? A border of hydrangeas that caught the attention of her neighbors. “They've really flourished, and I'm proud of that,” Kellie said.
When she’s not landscaping, she’s spending time with Maxwell, her 10-year-old Yorkie (soon to be 11), who during the interview was asleep and snoring under Kellie’s desk.
Please join me in extending the biggest congratulations to Kellie, the April 2026 inductee into the PulsePoint Trader Hall of Fame.
