Extension builds on meaningful results from programmatic EHR campaigns delivered since the partnership’s launch.
New York City, September 14, 2026 – PulsePoint, the leading technology company transforming healthcare marketing, today announced an extension of its exclusive programmatic EHR strategic partnership with Flora Health, a healthcare technology company that connects provider engagement, patient access, commercial intelligence and workflow automation across the healthcare ecosystem. The extension continues PulsePoint’s exclusive DSP access to programmatic EHR inventory enabled through Flora Health’s connected health system network and follows strong results from the partnership.
The partnership has delivered strong results across hundreds of pharma sponsored EHR campaigns. For example, a recent Butler/Till campaign using PulsePoint’s programmatic integration with Flora Health delivered significant script lift over seven months, including +16.4 TRx and +9.6 NRx versus a control group.
The partnership allows life sciences brands to access Flora Health-enabled programmatic EHR inventory as part of PulsePoint’s broader EHR offering—the industry’s largest, reaching over 1 million HCPs at clinical decision-making moments at the point of care. For PulsePoint clients, it means continued access to Flora Health-enabled exclusive programmatic EHR media, and, as a result, a holistic view of an HCP's journey, critical for true omnichannel orchestration at scale.
Why It Matters
- Omnichannel campaign management in a single platform: EHR media has historically sat separate from the rest of a media plan. This partnership folds EHR buying into PulsePoint's DSP, so that targeting, frequency capping, measurement, and optimization apply to EHR just like every other HCP channel.
- Downstream impact on HCP-to-DTC connectivity: Engaging HCPs at the point of prescribing decisions creates a stronger throughline to DTC efforts further down the funnel. By connecting in-workflow EHR engagement to PulsePoint's broader HCP-to-DTC capabilities, brands can coordinate and reinforce the relationship between a clinical touchpoint and the patient-facing activity that follows.
- Adaptive Optimization™ applied to EHR: PulsePoint's proprietary Adaptive Optimization™ extends to EHR inventory, continuously tuning delivery in real-time against real-world performance the same way it does across every channel thus improving efficiency and impact.
- Measurement built on clinical signal: PulsePoint applies its clinical signal-based reporting and measurement capabilities to EHR activation providing real-time transparency not available through legacy EHR vendors.
"Extending our exclusive programmatic EHR agreement with Flora Health strengthens our ability to deliver scalable, in-workflow engagement as part of a comprehensive omnichannel HCP strategy. PulsePoint remains the only platform where you are able to execute in this manner. Flora Health-enabled programmatic inventory, combined with our broader EHR footprint and real-time activation and reporting capabilities, gives our partners greater flexibility, reach and visibility across their campaigns. We’re incredibly excited that Flora Health-enabled programmatic inventory continues to only be available exclusively through PulsePoint,” said Keith Matt, Group Vice President of Sales at PulsePoint.
“The future of healthcare engagement depends on connecting the right capabilities within the clinical workflow, rather than treating each channel in isolation. Our extended partnership with PulsePoint is an important part of Flora Health’s broader ecosystem strategy, helping life sciences brands reach healthcare professionals with greater relevance and scale at the point of care,” said Sai Siramdas, Chief Technology Officer at Flora Health
About PulsePoint
PulsePoint, a division of Internet Brands, is an award-winning technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint enables engagement with healthcare professionals and consumer populations with an unprecedented level of accuracy. For more information, visit pulsepoint.com.
About Flora Health
Flora Health is a healthcare technology company focused on workflow integration across point of care, patient access, and health system environments. Flora Health works across existing healthcare technology infrastructure to connect information, capabilities and partners closer to the workflows where care, access and engagement decisions occur. Its expanding ecosystem spans EHR media, patient access support, health system workflows, data intelligence, and partner solutions.
For more information, visit florahealth.io.
Press Contact:
Alia Paavola
apaavola@pulsepoint.com
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