Butler/Till Unlocks Double-Digit Script Lift With PulsePoint’s Exclusive EHR Access

EHR is where HCPs work, but most pharma brands are still activating it through legacy, direct IO buys. Butler/Till took a different approach for their client, leveraging PulsePoint's exclusive programmatic EHR access to reach 700,000+ verified HCPs with real-time NPI targeting, full transparency, and the flexibility to optimize mid-flight.

The results show more scripts were written and programmatic EHR works.

"Our partnership with PulsePoint unlocked a level of precision, scale, and transparency that wasn't possible even a year ago." — Michelle Roe, Associate Director, Publisher Direct, Butler/Till

Download the full case study to learn more.