Butler/Till Delivers 16.7% Cost Efficiency Gains with PulsePoint’s Adaptive Optimization™

Butler/Till put PulsePoint's Adaptive Optimization™ to the test against a standard DTC programmatic control, and our AI-driven engine delivered on every front. By dynamically shifting spend toward the most clinically relevant audience, Adaptive Optimization™ delivered stronger efficiency, higher frequency, and a clinical audience quality score that nearly doubled once it had full budget authority.

Overall results:

• 16.7% lower spend per target vs. the control tactic
• 20.5% higher average frequency, reaching the right patients more often
• 4.67 peak Audience Quality Index, nearly doubling from the head-to-head period to the post-control period

Download the full case study to see how you can replicate the results.