CMI Media Group Delivers 54% Higher CTR, 39% Lower CPC Using PulsePoint Audiences

CMI Media Group put PulsePoint's audience targeting to the test on a growing social platform, extending the same HCP audience strategy that had already proven itself across programmatic and social. By combining target list matching, dermatology specialty targeting, and Dx/Rx signals, PulsePoint identified the right HCPs and outperformed a competing audience provider across the core metrics, including:

• 54% higher CTR vs. another audience provider
• 39.1% lower cost-per-click
• 18% more clicks

Download the full case study to learn how you can replicate these results.