CMI Media Group Drives 31% CTR Lift and 2x Unique HCP Reach on Social with Audience Manager

CMI Media Group leveraged PulsePoint's Audience Manager solution on a social platform for the Tagrisso brand. By combining specialty HCP audiences, competitor-related behavioral segments, and brand-aligned target lists, PulsePoint expanded reach while keeping targeting precise, including:

• 31% higher CTR
• 9% lower cost-per-click
• 106% increase in unique reach

Download the full case study to learn how you can replicate these results.