Media Efficiency Unlocked: PHM Leverages PulsePoint to Deliver 3.1% TRx Lift at One-Third the Cost for GSK

When your HCP target list is dialed in, timing is the next lever. PHM and GSK used PulsePoint to layer ZIP code-level flu signals from The Weather Company onto their Shingrix target audience, reaching vaccine-administering providers exactly when immune health conversations are most likely to happen.

The results: equivalent-to-better prescribing outcomes at roughly one-third the cost per prescription.

Download the case study to see:

• How moment-based triggers were layered onto PulsePoint's NPI-level HCP targeting
• Head-to-head TRx, NRx, and NBRx performance vs. always-on control
• Cost-per-script efficiency gains across all three Rx metrics