Addiction| AIDS/HIV | Alzheimer's Anorexia/Bulimia | Autism
Bipolar Disorder | Brain Tumor
Cancer | Depression
Exocrine Pancreatic Insufficiency
Generalized Anxiety Disorder
Infertility | Menopause
Metastic Melanoma | Multiple Myeloma
Parkinson's | Pregnancy Termination
Psychology/Psychiatry | Schizophrenia
Sexually Transmitted Diseases
Allergies | Alternative Medicine |Arthritis|Asthma|Beauty
Blood Sugar Management | Bone & Muscle | Cholesterol Chronic Fatigue Syndrome | Chronic Pain | Circulatory
Cold & Flu | Cosmetic | Dandruff | Deafness | Dental Care Dermatology | Diabetes | Diet & Nutrition | Digestive Health Ear, Nose & Throat | Epilepsy | Equipment | Exercise | Eye care Female Health Lifestages | Feminine Care | First Aid | Food Food Allergies | Food Issues | Foot Care | GERD/Acid Reflux
Hair Care | Headaches/Migraines | Health & Fitness Health/LowFat | Cooking Healthy | Living Heart Disease and Wellness Herbs for Health Holistic Healing Home Test Kit Homeopathic Incontinence Infant Care Massage Therapy Men’s Health Nail Care Nutrition Oral Care Orthopedics OTC Overactive Bladder Pain Relievers Pediatrics Pharmacy Physical Therapy Pregnancy Health Care Professionals Respiratory Self Help Senior Health Sexuality Sinus Skin Care Skin Health Sleep Sleep Disorders Smoking Cessation Stress Relief Training Vision Care Weight Loss Weight Management Women's Health
Updated as of May, 2018
PulsePoint is a member of the Network Advertising Initiative (“NAI”) and follows the NAI’s Code of Conduct, which outlines self-regulatory principles for personalized advertising. PulsePoint also complies with the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising.
Non-Personally Identifiable Information (“Non-PII”)
We and our service providers (publishers, advertising partners, or third party data providers from whom we license data from) may automatically collect information that is linked to your computer or device and may reflect how you interact with a webpage or the ads you view or click. We or our service providers may also collect Non-PII from your mobile device or from apps on your mobile device. The Non-PII that we collect does not directly identify you personally, but it may enable us to recognize your computer or device over time. For example, when you visit a webpage or click on an ad, we or our service providers may collect information, which includes, but is not limited to:
We may also collect Non-PII from third parties that is not linked to your computer or mobile device for use in our Exchange.
Personally Identifiable Information (“PII”)
PII is information unique to you that may be used to identify you individually. We may acquire PII from our publishers or advertising partners or other third parties. Depending upon the source, the PII may include information such as e-mail address, financial account numbers, gender, or certain specific demographic and other information. More precise location positioning, or location information combined with other data, may make it possible to pinpoint an exact location, which in some instances could be considered PII.
Certain PII and Non-PII may also be considered “Sensitive Data.” Some examples of Sensitive Data are your social security number and financial account numbers. Sensitive Data can also include certain types of information related to your health, such as information on certain past, present, or future medical conditions and treatment of those conditions (sometimes also referred to as protected health information or “PHI”), prescriptions you have filled, laboratory results, and information about your health or wellness, including information regarding sexually transmitted diseases (“Sensitive Health Data”). Some examples of the categories of Sensitive Health Data we collect are available here. PHI collected and stored by us may not be protected under the Health Insurance Portability and Accountability Act (“HIPAA”)
We use the information we acquire to deliver ads to the most relevant recipients. For example, we may use PII and Non-PII to develop audience segments, or groupings of individuals with common interests or characteristics, and deliver ads to the individuals within a segment, or to the websites frequented by users of a particular segment, that we determine are relevant to that segment. So, for example, if you are a student, we may deliver ads for school course offerings or financial aid.
Segments may be based on demographic characteristics such as age and gender, geographic area, and other categories derived from various information, including purchasing tendencies. Segments may also be based on certain medical conditions, such as flu or diabetes, or other medical conditions that are considered sensitive, such as cancer. Examples of some health segments we use are available here.
Our Exchange serves both contextual and targeted or interest-based advertising.
Placing an ad relevant to the content on the webpage is commonly referred to as contextual advertising. These ads are targeted to content categories only, meaning that a visitor of a webpage sees an ad relevant to the content found on the webpage visited. Displaying an ad for sneakers on a website that promotes running is an example of contextual advertising. Many of our ads focus on contextual advertising.
We may engage in IBA (or online behavioral advertising (“OBA”)). This may utilize the segments referred to above and PII and Non-PII derived from browsing habits on the Internet to target specific ads to individuals. For example, if an advertiser wants us to display ads to individuals who have expressed interest in, for example, acne, sun-care products, or advances in treating certain medical conditions, we may serve ads for those products or services to those individuals based on segment data and Internet browsing habits. The purpose of such advertising is to serve ads relevant to the interests of the individuals seeing them. We may also engage in IBA utilizing PII or Sensitive Health Data.
We may serve ads to you based on your previous visits to a website or clicks on an ad. For example, an advertiser might ask us to display a particular ad to people who have recently visited the advertiser’s website. In some instances, a cookie is placed on your computer while at the advertiser’s site, and when that cookie is seen by us on the website of another company in our Exchange, we will deliver the advertiser’s ad there. We may also use information collected from mobile apps and browsers to serve ads across devices for the purpose of linking devices to relevant individuals.
We or our service providers may deliver ads to your mobile device when you are in certain geographic locations. This type of targeted advertising is referred to as “geo-fencing” or “geo-targeting.” Geo-fencing works by placing a “fence” around a certain geographic (“geo”) location. For example, we or one of our service providers could create a 2 square mile “fence” around a grocery store. When you go inside that fence or target area, we or our service providers may serve you specific ads based on you being in that target area. In the case of the grocery store example, you may, for example, be served ads about the grocery store or a product sold in that grocery store.
With geo-fencing we do not continuously, periodically, or intermittently track your precise location. The geo location of your device will, however, be provided to us or one of our service partners when you enter the target area, and we may also be provided other Non-PII. Geo-fencing monitors an area and sends notifications either to an app you have on your mobile device or directly to us or our service providers when the boundary is crossed, either in or out. Those apps use this location information to process status updates only if you have geolocation enabled on your mobile device. We will not target you with ads based on your geolocation unless we believe you have provided consent to do so.
If you want to limit or prevent location data from being collected from your device you can adjust this capability through your mobile device settings. Please refer to your applicable device settings for instructions on how to manage your location settings. Additional options for opting out of receiving targeted ads can be found in the “Consumer Choice” section below.
share that information with others for advertising or marketing purposes. As with targeted ads, we may share your PII with third parties so that they may retarget you as well. We may also remove identifying information from PII (de-identify it) therefore rendering it Non-PII, and share that de-identified information with third parties, such as in segment information we create.
We may share Non-PII with third parties. For example, we may provide information to others as to the specific ads to which a segment of end-users was exposed, or we may make certain information, such as certain demographic information, about end-users viewing an ad available to buyers and potential buyers of such ads. We may also disclose how frequently the average Exchange end-user requests pages about a certain category (such as health or finance), or which ads a segment of end-user interacts with on domains across our Exchange.
Although the Non-PII information that we share, including the Non-PII that is not linked to your computer or mobile device, does not identify you personally, there is a risk that third parties who receive such information from us may be able to re-identify you through other information they gather. We request written assurances from third parties that they will not attempt to re-identify non-PII to any particular individual.
We may also share PII and Non-PII with subcontractors, vendors, and other businesses that we partner with to perform functions on our behalf. For example, we may partner with third parties to analyze data or provide marketing assistance. We request written assurances that your information will only be used for the purposes of performing the functions for which we have engaged them.
We and our service providers also collect Non-PII through technologies such as “cookies” and “pixel tags” (which are also called clear GIFs, web beacons, or pixels). “Cookies” are small data files that are stored by your web browser on your computer. When you visit a webpage, the cookie sends back Non-PII. “Pixel tags” are small graphic images (usually invisible) that can be embedded in content and ads on a webpage that track usage of our Exchange and effectiveness of communication. These pixel tags can then be used to recognize our cookies and to monitor certain user interactions with a website.
Cookies are usually stored in your browser which usually gives you the ability to manage them (though browsers for mobile devices may not offer this possibility).
You have several choices when it comes to opting-out of the collection of information through cookies. As a member of NAI, PulsePoint is committed to providing you with information on the choices you have to opt-out of the information that is collected about you through cookies. See the “Consumer Choice” section below for ways to opt-out. You can also find information on opting-out on the NAI website.
We are committed to following the NAI’s Code of Conduct for interest based advertising and complying with the DAA’s Self-Regulatory Principles for Online Behavioral Advertising, which encourage consumer choice.
You may opt-out of our Exchange for IBA/OBA. Opting out does not prevent you from seeing ads; it simply means that we will no longer collect data for the purpose of IBA/OBA, and you will no longer receive ads based on your historical viewing interests, personal characteristics, consumer segments, or other information. You may still receive contextual ads, as described above.
We encourage advertisers that place ads through the Exchange that are delivered for IBA/OBA to display the DAA’s YourAdChoicesIcon, which contains a link consumers may click to understand how their data is being used and see the choices they have to control the collection of data online and the display of ads for IBA/OBA. The DAA offers an opt-out tool to opt-out of the collection of data online and the display of ads for IBA/OBA. More information about the DAA’s YourAdChoices program and its opt-out tool are available here. Opting out from an advertiser will not, however, automatically opt you out of receiving IBA/OBA targeted ads from our Exchange. To opt out of our Exchange, you may go here. We do, however, require advertisers with whom we partner to inform us if you opt-out of receiving their ads so that you are not sent those ads from our Exchange.
Since we are a member of the NAI, you may also use the NAI’s opt-out tool to opt-out of our collection of data online for IBA and the placement of interest based ads. You may access the NAI’s opt-out tool here.
The DAA and NAI opt-out tools are cookie-based. They signal us so that we do not collect data online or deliver ads for the purpose of IBA/OBA, and only affect the Internet/web browser on the computer where the cookies are installed. These opt-out tools will only function if your browser is set to accept third-party cookies. If you delete an opt-out cookie or all cookies from a browser’s cookie files, change web browsers or change computers, you will no longer be opted out of our data collection and ad targeting, and we may place a new cookie unless an opt-out cookie is again reset on that browser. Opting out using one browser on one computer will not opt you out using any other browser on the same or another computer.
If you are using a mobile device, your mobile device may offer settings to limit or disable mobile apps from gathering certain information. You should check the settings for the app and your device.
If you want us to delete any of your Sensitive Data, including PHI, that we may have, or if you do not want us to share any such data with third parties, contact us via email at email@example.com or in writing at:
360 Madison Avenue, 14th Floor
New York, NY 10017
Attn: Sensitive Data Opt-Out
We use reasonable security measures to protect the data in our possession. However, no method of transmission or storage of data is 100% secure and we will not be responsible for any damage that results from a security breach of data or the unauthorized access to or use of information, whether PII or Non-PII. To the extent we provide your PII to any third parties, we will request that they use reasonable security measures to protect your information.
If you would like a list of your PII we have on file, you should write to PulsePoint Privacy Department, 360 Madison Avenue, 14th Floor, New York, New York, 10017. We may take reasonable steps to confirm the identity of the consumer in an effort to prevent identity theft.
In the interest of the privacy of children, we do not knowingly collect information from or target end-users under the age of 18. The Exchange is neither developed for nor directed at children. If we learn we have collected or received information from a child under 18 without verification of parental consent, we will delete that information.
Cross-Border Data Transfers
The Exchange is based in the United States, and operates under United States law. If you are located outside of the United States, the information we collect may be transferred to and processed in the United States and in other countries where the privacy laws may not be the same as the laws where you reside. Additional considerations apply to the collection, use, and disclosure of information from individuals who live in the European Economic Area. For more information, including our participation in the EU-US and Swiss-US Privacy Shield, click here.
Do Not Track (“DNT”)
DNT is a privacy preference that you may set in certain web browsers. DNT is intended to allow you another method of informing websites and services that you do not want certain information about your website visits collected. We do not currently respond to DNT signals.
Questions and Comments
If you have questions about the Exchange and your privacy, please e-mail firstname.lastname@example.org.