Search is the highest-signal moment in the HCP journey, yet over 70% of clicks from HCP search campaigns go to non-HCP audiences. Without verified identity behind your search targeting, brands are optimizing toward clicks, not HCPs.
PulsePoint's Audience Manager for Search is the only offering that unifies HCP search activation and NPI-level measurement in a single connected workflow. Marketers can push verified NPI audiences directly onto Google and Microsoft Bing campaigns, measure exactly who clicked and converted, and feed those insights back into audience refinement, creating a closed-loop search strategy that gets smarter with every campaign.
Download our Audience Manager for Search Product Guide to learn more about our offering. In this guide, you'll learn:
- How DirectMatch™ puts verified NPI audiences into Google and Bing so you can bid on the HCP, not just the keyword
- How PLD reporting gives NPI-level engagement attribution for every campaign, down to keyword and ad group
- The PulsePoint difference, and why Google and Bing alone can't close the HCP measurement loop
Access the Guide
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