Ever wonder what PulsePoint’s clients think of us?

Hear from Erica Hawthorne, Principal Digital Consultant at The People People, as she shares her experience with how PulsePoint helped a pharma company institute a programmatic omnichannel strategy for an oncology drug, launch a campaign in record time, and deliver impressive script impact.

She’s joined by Malcolm Halle, Vice President of Strategic Accounts at PulsePoint, who explains the mechanics of the PulsePoint platform. He describes how the platform works to deliver value at each stage of the campaign: planning, activation, measurement and optimization.