Client spotlight: how Underscore uses PulsePoint’s real-time data to find rare disease audiences

Underscore, a media solutions agency working with healthcare and pharma clients, partnered with PulsePoint to optimize campaigns and achieve near 1:1 targeting. Jay De La Cruz, SVP of Global Media at Underscore, explains how PulsePoint was able to deliver real-time audience insights, and how the team used those insights to reach a small rare disease population.

Jay is joined by Nick Lucero, Director of Strategic Accounts at PulsePoint, who explains how PulsePoint’s network of partners and commitment to collaboration sets it apart from competitors. This includes the company’s partnership with Komodo Health, which enabled the team to offer Underscore real-time DTC health audience campaign measurement. Watch the video to learn more."