CMI Media Group Drives HCP Reach & Script Lift with Social

CMI Media Group was tasked with driving awareness and education with HCPs for a drug treating a hard-to-diagnose disease. They aimed to validate that social media can successfully enhance brand engagement and increase prescription writing among key HCP audiences.CMI Media Group leveraged PulsePoint's social audience targeting and measurement capabilities to reach key HCP audiences efficiently and impactfully on Meta (Facebook).