Dentsu Health & PulsePoint Focus on Audience Quality to Enhance Reach

As the agency of record for a Parkinson’s disease brand, dentsu health needed to reach the right HCPs and consumers with their message. Using PulsePoint’s omnichannel health marketing platform, dentsu was able to find their target audiences and generate more engagement, all while decreasing campaign costs.By streamlining and optimizing their programmatic campaign in the PulsePoint platform, dentsu was able to increase brand conversions by 350% in the first quarter of implementation. Download the full case study to learn more.