Everyone says omnichannel works. CMI Media Group set out to prove it moves an actual prescription.
On behalf of a global pharmaceutical brand launching an immunotherapy across multiple advanced cancer types, CMI orchestrated HCP engagement across Display, CTV, and EHR on PulsePoint. Deterministic HCP matching and Adaptive Optimization™ kept the right message in front of the right HCPs, in the right channel, through both lab coat and blue jean moments.
HCPs reached across 2+ channels vs. a single channel delivered:
- 368% NBRx lift
- 357% NRx lift
- 223% TRx lift.
Adding CTV to display was also the biggest lever.
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