May 8, 2024
An Introduction to PulsePoint’s Trader Hall of Fame
Mya Joseph
May 2, 2024
Xpectives.Health Summit: Innovations in DTC Marketing
Sanwari Gupta
May 1, 2024
How to Use Social Media to Revolutionize HCP Marketing
Alissa Lopez
April 16, 2024
April 1, 2024
What is the PulsePoint Platform Core Certification?
March 27, 2024
Your Checklist for Finding the Right Electronic Health Records Marketing Partner
Keith Matt
March 20, 2024
4 Developments Changing Pharma Marketing: Podcast with Kinesso and PulsePoint
March 11, 2024
PulsePoint’s Programmatic Trader Hall of Fame: Owen Diaz
Mya Joseph
February 20, 2024
Trigger-Based Email Automation: How to Engage with HCPs at the Right Place at the Right Time
Alissa Lopez
February 16, 2024
How an NPI Identification Solution Can Optimize Your Digital Marketing
Jason Sperber
January 31, 2024
Transforming Omnichannel Pharma Marketing & Engagement
January 31, 2024
PulsePoint’s Trader Hall of Fame: Billy Nicholson
Mya Joseph
December 7, 2023
Underscore Maximizes Reach with PulsePoint’s DTC & HCP Insights
November 20, 2023
Smarter DTC Targeting w/ Real-Time Health Data Segments
Alissa Lopez
November 14, 2023
PulsePoint’s Trader Hall of Fame: Sally Mikhlin (Havas Media)
Mya Joseph
November 8, 2023
Maximize Conversions for Health Audiences with Clinical-Based Bidding Optimization
Alissa Lopez
October 11, 2023
Insights from CMI Media Group’s Event: Omnidynamic - Unlocking Agility in Media & Creative
October 2, 2023
How to Maximize Impact & ROI with Incremental Spend
Eric Juran
September 25, 2023
Achieve Unmatched Scale Through Programmatic EHR
Alissa Lopez
September 21, 2023
Smarter Marketing in Action: Highlights from Digital Pharma East 2023
Sanwari Gupta
September 7, 2023
PulsePoint’s Trader Hall of Fame: Alexandra Farber
Mya Joseph
September 6, 2023
August 31, 2023
8 RTB (Real-Time Bidding) Strategies to Optimize Health Campaign Performance
Alissa Lopez
August 23, 2023
Enhance Health Campaign Efficiency with Real-Time Bidding Optimization
Alissa Lopez
August 9, 2023
Client Spotlight: In Conversation with Erica Hawthorne, Digital Marketer, The People People
August 4, 2023
An Eye Toward the Future: Insights from the 2023 PulsePoint Client & Strategy Summit
July 19, 2023
Reach HCPs During Point-of-Care Moments with EHR
Alissa Lopez
July 11, 2023
Webinar Highlights: Advancing Omnichannel HCP Engagement
Sanwari Gupta
June 22, 2023
PulsePoint’s Trader Hall of Fame: Kyle Davis
Mya Joseph
May 30, 2023
How to Reach HCPs at Medical Conferences in the Era of Hybrid Events
May 24, 2023
Our Takeaways from the 2023 MM+M Women of Distinction Event
May 10, 2023
PulsePoint's Trader Hall of Fame: Samantha Schwartz (CMI Media Group)
Mya Joseph
April 18, 2023
Omnipresent Marketing For a Physician’s Personalized Health Journey
Sanwari Gupta
April 5, 2023
PulsePoint’s Trader Hall of Fame: Carlos Villanueva (Butler/Till)
Mya Joseph
March 27, 2023
Webinar Highlights: Bayer & CMI Media Group Talk Healthcare CTV from Planning to Measurement
March 15, 2023
Women in Pharma Health Marketing Leaders Spotlight
Sanwari Gupta
March 9, 2023
PulsePoint’s Trader Hall of Fame: Brian Snyder (Matterkind)
Mya Joseph
March 6, 2023
Connected TV and OTT For Life Sciences Summit Event Recap
Eric Juran
March 1, 2023
HIPAA Guidelines for Tracking Technology Use
February 27, 2023
PulsePoint Launches All-Channel Measurement for Insight-Driven Consumer Activation with Komodo Health
February 13, 2023
PulsePoint's Trader Hall of Fame: Demi Morganstein (dentsu Health)
Mya Joseph
January 18, 2023
PulsePoint Reflects on 2022
Sanwari Gupta
December 19, 2022
Can CTV Healthcare Advertising Really Reach (and Impact) HCPs?
December 12, 2022
Trader Hall of Fame Interview: Zach Wierman (PHM)
December 8, 2022
The Data Is In: Why Healthcare Marketers Should Prioritize CTV
October 18, 2022
PulsePoint is the First & Only 100% Verified Opted-In HCP Platform
October 11, 2022
PulsePoint's HCP Intelligence Suite with 1-to-1 Automated Targeting
August 10, 2022
PulsePoint's Validated Data Methodology Achieves 100% HCP Reach for CTV
July 28, 2022
How well is your DSP keeping your brand safe?
June 21, 2022
Reaching the Always-On Healthcare Professional: Marketing within the Clinical Workflow
June 8, 2022
PulsePoint Launches Self-Serve Application of HCP365, the Only NPI-level Measurement and Insights Product Powered by Authenticated First-Party Data
June 6, 2022
Why You Should Embrace Programmatic Advertising for Your Healthcare Marketing
April 26, 2022
PulsePoint Expands Point-of-Care Marketing With Real-Time Electronic Health Record (EHR) Solution
April 22, 2022
Ads on Netflix and Disney+? Bring ‘em on, healthcare marketers say
Jack O'Brien
March 31, 2022
4 Steps to Proactively Transform Healthcare Marketing
Maria Simeone
March 24, 2022
PulsePoint's Trader Hall of Fame: Imtiaz Khondaker
Abigail Richman
March 24, 2022
A Conversation with PulsePoint's Chief Strategy Officer, Chris Neuner
March 2, 2022
40 Under 40: Maria Simeone, PulsePoint
MM+M Staff
February 15, 2022
PulsePoint Improves Identity Solution by Integrating Data from IBM Watson Advertising
February 10, 2022
PulsePoint's Trader Hall of Fame: Yael Lubarr
Dylan Eisen
December 22, 2021
Top Trends Healthcare Marketers Will Face in 2022
Sloan Gaon
December 15, 2021
How Next-Best Action Insights Can Transform Health Marketing
Jonathan Zile
December 7, 2021
How to Customize Your Content Strategy for your HCP Audience
Tim Brown
December 2, 2021
The Value of Programmatic in Health: Takeaways from Chris Neuner
Dylan Eisen
November 22, 2021
CTV: Healthcare Advertising Cuts the Cord
Maria Simeone
November 18, 2021
PulsePoint's Trader Hall of Fame: Katie O’Reilly
Dylan Eisen
November 4, 2021
The State of Health Media in 2021—10 Facts You Need to Know
Maria Simeone
November 4, 2021
CTV Advertising: An Untapped Opportunity for Pharma Marketers
MM+M Staff
November 3, 2021
How Health Marketers Can Overcome Real-Time Challenges
Jason Scheller
October 26, 2021
MM+M Podcast 10.26.21: PulsePoint’s Maria Simeone
MM+M Staff
October 25, 2021
The Great Healthcare Ad Shift: Programmatic Media
Dylan Eisen
October 19, 2021
How an Identity Solution Can Boost Your NPI Search Strategy
Tim Brown
October 13, 2021
PulsePoint Celebrates LatinX/Hispanic Heritage Month
Angelica De Las Salas
October 5, 2021
Evaluating whether to bring programmatic in-house? Here’s how to get started
Nicole Felix
September 22, 2021
PulsePoint Gives Back: NYC Community Schools
Preston Connors
September 1, 2021
4 Questions an NPI Identification Solution Can Answer
Dylan Eisen
August 30, 2021
The Future of Healthcare Marketing Is 'Next Best Action'
Chris Neuner
August 26, 2021
Celebrating Women’s Equality Day
Angelica De Las Salas
August 25, 2021
HIPAA'S Anniversary Reflects the Value in Patient Privacy
Dylan Eisen
August 5, 2021
Why Content Marketing & Programmatic Are A Powerful Force
Dylan Eisen
July 29, 2021
How We Celebrate Our Interns on National Intern Day
Riley Peng
July 28, 2021
7 Questions to Ask Your Potential Programmatic Health Partner
Dylan Eisen
July 22, 2021
Why Digital Therapeutics Needs Ad Tech
July 16, 2021
Use Programmatic Native Advertising to Boost Your ROI: An Interview with Nick Ockert, VP of Sales and Native Advertising at PulsePoint
Nick Ockert
July 15, 2021
Tackling The Challenge Of Healthcare Marketing In CTV
July 8, 2021
D&I Speaker Series: Cheryl Contee Sees Diversity As Vital
Angelica De Las Salas
June 24, 2021
Marketing's Opportunities As The Cookie Chaos Continues
Nicole Felix
June 22, 2021
4 Reasons Why Contextual Marketing Is Key to Reaching HCPs and Consumers in the Healthcare Journey
June 17, 2021
What HCPs Need From Pharma In This New Age Of Medicine
June 8, 2021
Internet Brands Closes PulsePoint Acquisition
Maria Simeone
June 1, 2021
The PulsePoint Team Shares What Pride Means To Them
May 27, 2021
6 Considerations When Selecting a Health Consumer Data Supplier
Yeehooi Tee
May 19, 2021
Reach Health-Related Audiences With Compliancy and Empathy
The Drum
May 14, 2021
May 11, 2021
6 Considerations When Selecting an HCP Data Supplier
Yeehooi Tee
May 6, 2021
The Next Phase of Audience Targeting
Bryan Weinstein
May 4, 2021
6 Considerations for Marketers When Selecting a Health Data Supplier
Jonathan Zile
April 29, 2021
Internet Brands to Acquire PulsePoint
April 29, 2021
PulsePoint Joins the Internet Brands and WebMD Family
Sloan Gaon
April 22, 2021
3 Ways to Rethink Your CTV Campaign
Jordan Brickman
March 13, 2024
AbelsonTaylor Transforms In-House Media Capabilities
March 1, 2024
Underscore Maximizes Reach with PulsePoint’s DTC & HCP Insights
August 23, 2023
Accelerating Digital Transformation Through Partnerships
August 23, 2023
Voice Of The Customer
August 23, 2023
Fireside Chat: Identity-Powered TV Advertising & Measurement
August 23, 2023
Data Collaboration for a Modern Marketing Framework
December 7, 2023
Client Spotlight: In Conversation with Erica Hawthorne, Digital Marketer, The People People
December 7, 2022
A Data Insider's View of Where the Industry is Headed
November 18, 2022
Integrate Digital Innovation into Overall Engagement to Deliver Value to HCPs
June 17, 2022
AW Live Stage Interviews: Chris Neuner